SEM Endorsement Program


AACRAO’s Strategic Enrollment Management (SEM) Endorsement Program (SEM-EP) is a self-paced, 12-18 month professional development program. The endorsement is a unique credential in the field and provides assurance of a strong foundation and understanding of enrollment management practices in a higher education setting. This endorsement is an international acknowledgment of enrollment management professionalism.

The program is available to all qualified in-service practitioners who are employed by post-secondary institutions nationally or internationally, whether two-year, four-year, public, private or professional. The program permits participation from almost any geographic location and supplements state and regional efforts to enhance networking, leadership, and readiness opportunities.

Completers of the SEM Endorsement Program will earn the official SEM Endorsement Digital Badge.


The SEM Endorsement offers a formal recognition of an enrollment management skill set, positions you as a leader in the field, validates on-the-job experience, and facilitates career advancement.

For the individual, completion of the program is a valuable addition to a resume and a formal recognition by AACRAO regarding professional readiness to meet current and future challenges in the field. For the institution, the program offers a way to evaluate the preparedness of prospective employees for SEM positions.

“This is a great program! I have benefited greatly from this professional development experience. The faculty work so diligently to share their knowledge and experiences with those of us growing in the profession.” 

-2019 Graduate


To learn more about how SEM-EP graduates have put their Endorsement to work, read this article.


In 2022 we celebrated the 10th anniversary of AACRAO's Strategic Enrollment Management (SEM) Endorsement Program. College & University Journal recently published this article about the program, co-authored by the program's founding director, Joe Head.

Read the Article