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February 11 2026
New LEARN Commission report outlines a path forward and invites institutions, systems, policymakers, and partners to move together.
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December 23 2025
Necia Martins, Associate Registrar of Student Finance & Client Services at Wilfrid Laurier University in Waterloo, Ontario, has earned the Strategic Enrollment Management Endorsement from the American Association of Collegiate Registrars and Admission Officers (AACRAO). Martins also has the honor of being the 100th recipient of this Endorsement. Martins is among an elite group of only 100 individuals internationally and is the 12th person from Canada (7th from Ontario) to earn this endorsement.
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December 04 2025
AACRAO recently renewed its agreement with Bethel University regarding its Strategic Enrollment Management Endorsement for graduates of the Strategic Enrollment Management Endorsement Program. Under this renewed agreement, professionals who have earned the AACRAO SEM Endorsement by completing the SEM-EP have one course waived toward the completion of the Doctor of Education: Leadership in Higher Education degree at Bethel University in St. Paul, Minnesota. Upon successful completion of the SEM Endorsement Program, Bethel University will waive the course, EDUC 885: Individual Projects in Higher Education (two to four credits). In this revised agreement, AACRAO members with a SEM Endorsement accepted into the Bethel University Ed.D. program will also now receive a scholarship that will cover up to $400 of tuition per term for a maximum of $1,200 per academic year. This is a new benefit of the renewed agreement.
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November 14 2025
AACRAO research indicates that many current CAdOs are preparing for the next step in their career, indicating more CAdO roles opening in the United States in the next three years. To offer guidance for that career path, the report also explored the responsibilities, workloads, and common challenges faced by CAdOs and asked respondents what skills they considered most important to the position. This report was made possible by a sample of 268 U.S. Chief Admissions Officers who participated in our survey and the National Association for College Admission Counseling (NACAC), which assisted in sharing the survey.