Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Learn More

SEM Programs & Online Courses

  • Core Concepts of SEM


    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

    Learn More
  • Enrollment Management: Environmental Scanning


    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

    Learn More
  • Enrollment Manager's Role in Retention and Student Success


    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

    Learn More
  • Essentials of SEM


    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

    Learn More
  • SEM Endorsement Program


    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

    Learn More
  • ASCEND Program


    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

    Learn More

SEM Resources


AACRAO Strategic Enrollment Management publications available for online purchase


Admit It: AACRAO's college admissions and enrollment management podcast


AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.


Your professional development news

Your policy and industry news

  • College Enrollment Rates Start to Rise

    Feb 1, 2024

    Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.

  • Online Enrollments Spike at Community Colleges

    Nov 30, 2023

    Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.