Admissions & Recruitment
Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop
insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.
This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional
The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions
about the institution’s enrollment future.
This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.
Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public
and private institutions.
The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.
The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover
the technical topics of enrollment management.
AACRAO Strategic Enrollment Management publications available for online purchase
Admit It: AACRAO's college admissions and enrollment management podcast
AACRAO special topics research reports
SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including:
executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.
A look at enrollment best practices and research with a focus on onboarding and communication.
See how other higher ed professionals utilize the SEM Endorsement Program to highlight and validate their skills in enrollment management.
Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.
Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.