Program Faculty

SEM-EP Lead Faculty

Headshot of Christopher Tremblay.

Christopher W. Tremblay

Executive Director of Enrollment Management and Student Affairs, University of Michigan


Christopher has been a member of AACRAO since 1995. He was appointed SEM-EP Assistant Director in June 2016. He currently serves as Executive Director of Enrollment Management and Student Affairs for Taubman College of Architecture and Urban Planning at the University of Michigan. He earned his doctor of education in educational leadership from the University of Michigan in 2014. He also has a post master’s certificate in enrollment management from Capella University.

Christopher has conducted national research on certifications in the fields of enrollment management, college admissions counseling, financial aid, and college access.

Christopher has extensive involvement in AACRAO. Currently, he also serves as Editor in Chief for College & University journal and an online instructor for the Managing the Admissions Office course. Christopher has presented at more than 15 AACRAO-related conferences and has published professional articles in several journals.

100 Credits: My First Job as Registrar

SEM Endorsement Program: Ten Years of Growing Enrollment Management Competency

Review of: SEM in Action: Implementing and Sustaining Your Plan

The Bermuda Triangle of the Iron Triangle: Three Angles, The Unholy Trinity, the Holy Grail, and the Triple Constraint (and a Tetrahedron)

Bulletins, Bow Ties, and Boards:  An Interview with Jeff von Monkwitz-Smith

"We Have to Do Better than This": An Interview with Sara Goldrick-Rab

College Funding Specialists

Review of: Earning Admission:  Real Strategies for Getting into Highly Selective Colleges

Review of: Pathways to Enrollment Management: A Financial Aid Perspective

SEM Core Concepts

Disney for Credit:  The Presence of Disney in the Academy

Review of: College Planning for Gifted Students

Butts, Hearts or Dreams:  What Do You See In Your Classrooms?  

Certifying Enrollment Management Professionals

Agents of Change: Roles, Barriers, and Opportunities for College Admissions Professionals and High School Counselors

An Interview with Stanley E. Henderson

Network Leadership

College Access Marketing

Meritocracy:  The Great American Myth?  A Look at Gatekeeping in Higher Education

The Progression of the College Admissions Professional

Pride on the Other Side:  The Emergence of LGBT Websites for Prospective Students

Admissions Office : Student :: Vendor : ? – The Reality of an Analogy

My First D.A.S.U.M.  

Interview with Jerry Lucido

Photograph of Kimberley Williams

Dr. Kimberley Williams

Request Dr. Kimberley Williams as a speaker   

Associate Vice Provost for Student Success and Retention, The George Washington University

Dr. Kimberley Williams currently serves as the Associate Vice Provost for Student Success and Retention at the George Washington University (GW). In addition, Kimberley is the assistant director of AACRAO’s SEM Endorsement Program (EP). She has three decades of experience in higher education. 

Dr. Williams has a proven track record of consistent enrollment success and is widely viewed as one of the top enrollment professionals in the country. Kimberley's background includes extensive background in building targeted student outreach, readiness, and support programs that have assisted her in enhancing student diversity, community engagement, and retention rates at several institutions. In addition, Kimberley has led efforts in developing CRM systems, pre-college, and summer bridge programs, and early alert networks strongly aligns with GW's student success goals and aspirations.

Prior to joining GW, for nearly a decade, Kimberley served as the Vice President for Enrollment Management (VPEM) at two public, regional universities. She has also held leadership roles in student enrollment and support at Northern Illinois University, the University of Michigan-Flint, and Old Dominion University.

While at Northeastern Illinois University, as VPEM Ms. Williams oversaw the matriculation of the inaugural Hope Chicago first-year class and implemented a case management approach to advising the new scholar-cohort program. In addition, the student engagement model featured the development of individualized student success plans and an automated student referral system to align student needs with the appropriate campus support units.

During Kimberley's tenure at the University of Mary Washington, as VPEM she helped establish new partnerships with several community-based organizations, including the Latino Student Fund (MD), Access College Foundation (VA), and the Partnership for the Future (VA). She also implemented a set of campus-wide committees, and student engagement plans to improve diversity and student persistence levels. These efforts resulted in the percentage of students of color at UMW rising from 23 percent in 2014 to 30 percent in 2021, and the overall first-to-second-year student retention rate increasing by 4.8 percent. Under her leadership, the percentage of students of color at Mary Washington grew from 23 percent in 2014 to 30 percent in 2021. In addition, UMW enrolled its largest first-year class in history, and saw a significant increase in its incoming first-year academic profile.

In addition to the aforementioned strategic enrollment management successes, Kimberley led enrollment efforts at the University of Michigan- Flint. Under Kimberley’s leadership, UM- Flint realized a 29 percent increase in new first-year enrollment (2005-2011), and a 200 percent increase in international student enrollment as noted in a 2010 MLive article titled “UM-Flint keeps rank as state's fastest growing university.”

Kimberley is the author of the 2021 book "History of American Higher Education A to Z: A Primer for Enrollment Managers."  She also has several recent articles and publications focusing on student success and enrollment management. Recent presentations include "Closing Equity Gaps in Enrollment – A Four-Pronged Approach" (2021), "SEM and Retention; The Perfect Pair" (2018), and "We Check More Than One Racial Category... Are You Ready for Us?" (2016). 

In 2023, Kimberley completed her Ed.D. from Regent University (VA). Her dissertation research examined employment engagement and succession planning in the context of retaining enrollment middle managers in the American "Big Quit," "Great Reshuffle, and/or "Great Resignation" era. In addition, Kimberley holds an Ed.S. degree in Higher Education Administration, a master's degree in Education Administration, and a bachelor's degree in English, all from Old Dominion University. She also holds a postmaster's certificate in leadership from the University of Michigan's Center for the Education of Women. 

Review of: The State Must Provide: Why America's Colleges Have Always Been Unequal―and How to Set Them Right

Review of: Yale Needs Women; How the First Group of Girls Rewrote the Rules of an Ivy League Giant

SEM-EP Evaluators

Dr. Sara Kelly
Vice President for Enrollment Management
SUNY Brockport
SEM-EP Graduate

Dr. Andrea Lehmacher
Director of Marketing
Oakton College
SEM-EP Graduate

Richard MacLeod
Director of Integrated Learning Environment Student Administration
Athabasca University (Alberta, Canada)
SEM-EP Graduate

Keir McIsaac
Manager, Admissions
Memorial University (Newfoundland)
SEM-EP Graduate


Online Courses

Essentials of SEM

Arlene Cash
Interim Vice President for Enrollment Management and Student Affairs
San Francisco Art Institute

Cedric Howard
Vice President for Student Affairs and Enrollment Services
University of Northern Colorado

Amanda Yale
Associate Provost for Enrollment Services
Slippery Rock University