A self-paced, 12-18 month professional development experience.
Curriculum Sneak-peek
The four-part curriculum covers a wide range of SEM topics/exposure:
- Essentials of SEM (5-week asynchronous course)
- 3 Webinars
- 3 Field Visits (virtual)
- Capstone
Most individuals complete the Endorsement in 18 months, but it can be done in 12 months.
| Months 1-6 | Months 7-11 | Months 12-18 |
| Essentials of SEM 1 Field Visit | Webinars 1 Field Visit | 1 Field Visit Capstone |
Program Expectations
- Complete all required modules in the Essentials of SEM online course.
- View three 60-minute webinars and write up a report of learnings.
- Attend 3 field visits and write up a report of learnings.
- Complete a capstone project (3 options available).
Forms
Field Visit Report Instructions
For Registered Enrolment Professional Candidates who attend AACRAO-scheduled field visits.
Field Visit Review Form
For Registered Enrolment Professional Candidates who schedule and conduct visits on their own.
Host Institution Responsibilities
Institutions that agree to host SEM-EP Candidate visits should prepare to make each visit a meaningful experience.
SEM in the News
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Building an Enrollment Infrastructure Plan
Transform your project list into a framework for prioritization and capacity management.
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Session Preview for #SEM2026: Military Credit, Peer Power, Human-Centered Design, Automation
Did you know that more than 40 million adult and military-connected learners have earned some college credit but stopped before completing…
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New Data on Student Survey Design
“In an era of volatility, institutions that discipline themselves to measure consistently—rather than endlessly—are best positioned to transform student voice…
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Brian Gann Named Incoming Director of The AACRAO Conference on Strategic Enrollment Management
A longtime SEM Conference attendee and community college leader will guide the conference after Jack Miner’s final year as director.
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Session Preview for #SEM2026: Structured Operations, Career Outcomes, Scholarship Funds
Three SEM 2026 session previews spotlight the systems, data, and funding strategies leading the next enrollment era as “enrollment management”…
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The Return on Investment in Learning Revealed on the Return Home
“… professional development doesn’t ask us to abandon our leadership philosophies; it asks us to evaluate, refine, and strengthen them…