Admissions & Recruitment

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.

Online Courses



AACRAO Admissions and Recruitment publications available for online purchase


Admit It: AACRAO's college admissions and enrollment management podcast


AACRAO Admissions and Recruitment research reports

Your professional development news
Group of adult students walking away from a building.

Advancing Adult Learner Success

May 16, 2022

Learn more about supporting adult learner success and join the conversation.

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Advancing Knowledge and Creating Peer Connections

May 16, 2022

Learn about the professional development opportunities offered by joining the AACRAO Collective.

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Curating your Toolkit

May 16, 2022

Learn how one of AACRAO's current ASCEND members applies broad enrollment management strategies to her unique situation.

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Authentic Recruitment: Trust Students to Sell for You

May 16, 2022

Five steps to build a recruitment strategy that helps prospective students choose the right “Fit.”

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Reimagining Engagement to Support Enrollment

May 16, 2022

Institutions must reimagine recruitment tactics beyond short-term enrollment recovery, embracing modern technology and future-ready solutions.

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First-Time Hybrid Experience

May 16, 2022

A first-timer's perspective attending the 2022 AACRAO Annual Meeting as a virtual participant.

cartoon figure reminiscent of Einstein stands in front of a chalkboard with the board "FERPA" written on it

Ask the FERPA Professor

May 16, 2022

The FERPA Professor answers questions regarding outsourcing and third-party contractors.

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Meet the 2022 Public Policy Advisory Group

May 16, 2022

Learn about the AACRAO Public Policy Advisory Group, who's involved, and how to participate.

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Become an Advocate at Hill Day

May 16, 2022

Apply to participate in this year's virtual event and advocate for higher education policies that impact the work that you do on a daily basis.

Two non-traditional adult learners walking to class.

Strategies for Adult Student Re-Enrollment

May 2, 2022

Upcoming webinar discusses best practices and expertise when serving non-traditional and adult learners.

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2022 AACRAO Leadership Nominations Open

May 2, 2022

Learn how to nominate your fellow AACRAO members for open board positions.

Group of AACRAO 107th Annual Meeting Attendees

The Power of “Meeting”

May 2, 2022

See the AACRAO 107th Annual Meeting through the eyes of a first-time attendee.

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New Study Focuses on Post-secondary Intentions of Latino and African American Students

May 2, 2022

New SEM Quarterly explores degree transfer, campus retention, post-secondary education, and more.

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The Value of Professional Development

May 2, 2022

Learn more about the AACRAO ASCEND program from member Malia Jones.

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Training Opportunities with AACRAO

May 2, 2022

AACRAO celebrates one year of on-demand learning content and introduces new courses for May.

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