AACRAO's SEM Conference is the premier event for Enrollment Management professionals.

Attendees will enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Join your Enrollment Management colleagues in November for an in-person experience at the JW Marriott Turnberry Spa & Resort in Florida. 

  • Who attends?

    Enrollment managers, presidents, provosts, deans and faculty, registrars, academic advisors, budget officers, and professionals from admissions, financial aid, and student services.

  • What will you learn?

    The conference will focus on the following topics:

    • How are you (re)committing to social justice and equality issues on campus?
    • What impact has online learning had in terms of access and equity?
    • What professional challenges did you confront with the COVID-19 crisis?
    • How has the pandemic changed the way you conduct or will conduct enrollment management?
    • How have you managed self-care during the crisis?
    • What will the student experience look like as we emerge from the pandemic?
    • What are the lessons learned from COVID-19?
  • What can attendees expect?
    • Special opportunities for individuals/small groups and institutional teams
    • Programming for new and experienced SEM professionals
    • Exposure and access to leading enrollment managers
    • Access to a select group of corporate industry leaders
  • Will there be a virtual option for attending SEM?

    Yes, AACRAO will offer a bundle of professionally recorded selections of 2021 SEM Conference sessions for purchase at the conclusion of the in-person conference. SEM Conference attendees will have free access to the recorded sessions for 60 days after the 2021 SEM Conference commences.

    Please note, the SEM Conference is not a "live-streamed" event and a virtual-only registration option for the November 14-17 event is not available.

Important Dates

August 4: Registration Opens

September 17: Early Registration Deadline

October 20: Preferred Hotel Registration Deadline

November 14: SEM Welcome Reception

Register Today

Interested in a corporate partnership?

Contact Us: corporates@aacrao.org

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Looking forward #SEM2021



AACRAO recognizes and offers respect to native lands and the people who first resided on those lands. We acknowledge that the city of Aventura is the traditional territory of Seminole, Taino, and Tequesta People, and we thank the traditional custodians of the land for their wisdom and connection to Aventura. We also recognize the enduring presence of indigenous peoples in the state of Florida.