The AACRAO SEM Event is the premier conference for Enrollment Management professionals.

Attendees will enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Join AACRAO and your SEM colleagues in November for an in-person experience at the JW Marriott Turnberry Spa & Resort in Florida. 

A SEM 2021 Virtual Experience is under development. Details coming soon.
  • Who attends?

    Enrollment managers, presidents, provosts, deans and faculty, registrars, academic advisors, budget officers, and professionals from admissions, financial aid, and student services.

  • What will you learn?

    The conference will focus on the following topics:

    • How are you (re)committing to social justice and equality issues on campus?
    • What impact has online learning had in terms of access and equity?
    • What professional challenges did you confront with the COVID-19 crisis?
    • How has the pandemic changed the way you conduct or will conduct enrollment management?
    • How have you managed self-care during the crisis?
    • What will the student experience look like as we emerge from the pandemic?
    • What are the lessons learned from COVID-19?
  • What can attendees expect?
    • Special opportunities for individuals/small groups and institutional teams
    • Programming for new and experienced SEM professionals
    • Exposure and access to leading enrollment managers
    • Access to a select group of corporate industry leaders

Learn more about #SEM2021

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Plenary Speaker : Jeff Selingo
Monday, November 15 | 8:45 A.M.


Jeff Selingo is the author of two New York Times bestsellers, College (Un)Bound and There  Is Life After College. For more than twenty years, he has provided insight and practical advice to students, parents, educators, and academic leaders about the inner workings of colleges and universities and what’s next for higher education. 

Jeff will stay for a book signing and sale starting at 10:00 A.M. immediately following his plenary address. His new book is called Who Gets In and Why: A Year Inside College Admissions.

Important Dates

Registration Opens: August 4, 2021

Early Bird Registration Deadline: September 10, 2021

Interested in a corporate partnership?

Contact Us: corporates@aacrao.org

Looking forward #SEM2021



AACRAO recognizes and offers respect to native lands and the people who first resided on those lands. We acknowledge that the city of Aventura is the traditional territory of Seminole, Taino, and Tequesta People, and we thank the traditional custodians of the land for their wisdom and connection to Aventura. We also recognize the enduring presence of indigenous peoples in the state of Florida.