Research & Publications


AACRAO's publication and research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. In carrying out this research, we hope to leverage the expertise of AACRAO members, staff, and partners.


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SEM in Action: Implementing and Sustaining Your Plan  NEWBook cover for SEM in Action

Through the sharing of research and stories from the field, this book is a practical guide for campus leaders to implement and sustain their strategic enrollment management (SEM) plan at their college or university. The book describes how the effective execution of strategies and tactics leads to the achievement of student and institutional vitality and success.

Actionable steps to follow within a framework for implementing and sustaining a SEM plan are provided in addition to five unique case studies. Together these cases provide solid examples of successful implementations of sustained SEM efforts. The book includes a foreword by expert SEM leader Stanley E. Henderson.

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College & University Journal

C&U 98:3 Summer 2023
Featured Content

Financial Aid’s Role in Strategic Enrollment Management 

Financial Aid Knowledge and Resources Among First-Generation College Students n 

An Interview with Marie Bigham  

An Interview with Dr. Karen Stout 

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SEM Quarterly Journal

SEMQ 11:2 July 2023
Featured Content

The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ Choice of University

An Exploration of Admissions-Related Practices from Institutions’ Admissions Web Pages and Implications for Equity

A Tale of Two Private Catholic Philadelphia Universities: Longitudinal Market Position Differentiation

Incorporating Post-Traditional Adult Learner-Centered Strategies into Enrollment Management Planning

The Relationship Between One-Stop Support and New Student Enrollment

Review of: SEM in Action: Implementing and Sustaining Your Plan


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