Research & Publications


AACRAO's publication and research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. In carrying out this research, we hope to leverage the expertise of AACRAO members, staff, and partners.


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SEM in Action: Implementing and Sustaining Your Plan  NEWBook cover for SEM in Action

Through the sharing of research and stories from the field, this book is a practical guide for campus leaders to implement and sustain their strategic enrollment management (SEM) plan at their college or university. The book describes how the effective execution of strategies and tactics leads to the achievement of student and institutional vitality and success.

Actionable steps to follow within a framework for implementing and sustaining a SEM plan are provided in addition to five unique case studies. Together these cases provide solid examples of successful implementations of sustained SEM efforts. The book includes a foreword by expert SEM leader Stanley E. Henderson.

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College & University Journal

C&U 99:1Winter 2024
Featured Content

Choosing a Major: How the Experiences of African American and Latino Males Influence Retention and Persistence

GPA Fixation: Performance Mindset during the Sophomore Year, A Qualitative Study

An Interview with Jerry Lucido 

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SEM Quarterly Journal

Vol. 11, Issue 4 January 2024

Featured Content

The Future of Data Governance: Bridging Institutional Silos

Delivering the Right Message for Maximum Impact in the Student Enrollment Journey

The Financial Aid Office as an Essential Strategic Partner in SEM

Fostering Faculty Learning Communities: Reflections from an FYE Landscape of Practice

Exploring Institutional Rationales for Holistic Review in Graduate Admissions

Review of: Becoming a Student-Ready College

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