Research & Publications

Through the sharing of research and stories from the field, this book is a practical guide for campus leaders to implement and sustain their strategic enrollment management (SEM) plan at their college or university. The book describes how the effective execution of strategies and tactics leads to the achievement of student and institutional vitality and success.

Actionable steps to follow within a framework for implementing and sustaining a SEM plan are provided in addition to five unique case studies. Together these cases provide solid examples of successful implementations of sustained SEM efforts. The book includes a foreword by expert SEM leader Stanley E. Henderson.