Research & Publications

Research

AACRAO's publication and research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. In carrying out this research, we hope to leverage the expertise of AACRAO members, staff, and partners.

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Online Bookstore

SEM Core Concepts: Leading Toward Learner Success and Campus Enrollment Health ^NEW

Informed by more than 50 years of research and practice in the field of strategic enrollment management (SEM), supported by the non-profit, membership-based organization of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and AACRAO Consulting, this book outlines definitions, principles, building blocks, frameworks, processes, steps, and options that colleges and universities can use as tools to build campus-specific enrollment best practices. Taken together, these tools form the core concepts of SEM, which will guide the creation of a myriad of tailormade SEM results for individual learner success and individual campuses' enrollment health.

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Quarterly Journals

College & University Journal

C&U 100:2 Spring 2025

Featured Content

Association Between Financial Aid and Graduation Rates: An Analysis of North Carolina State University’s College of Agriculture and Life Sciences

Signaling of Higher Educational Institutions in India

Interview with Kristi Wold-McCormick

Interview with Angel B. Pérez

Vol. 13, Issue 1 April 2025

Featured Content

Tech-Driven Transitions: Investigating College Students' Resource Utilization in the Digital Age of College Applications

Charting a New Course: The Birth of the Nation's First Enrollment Management Credential at the University of Miami

Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts

Graduate Enrollment Management: Reflections and Development—A Decade In

Avanza, The Good Road, and LEAD: College Access Programs the SEM Connection

Scaling Deep to Make Space for Females in Trades: Transformational Inclusion at a Community College

Review of: Lifting the Veil on Enrollment Management: How a Powerful Industry is Limiting Social Mobility in American Higher Education

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