Research & Publications

Research

AACRAO's publication and research initiatives seek to serve the ongoing needs of our membership and contribute to a better understanding of current and leading practice. In carrying out this research, we hope to leverage the expertise of AACRAO members, staff, and partners.

Learn More

Online Bookstore

SEM Core Concepts: Leading Toward Learner Success and Campus Enrollment Health ^NEW

Informed by more than 50 years of research and practice in the field of strategic enrollment management (SEM), supported by the non-profit, membership-based organization of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and AACRAO Consulting, this book outlines definitions, principles, building blocks, frameworks, processes, steps, and options that colleges and universities can use as tools to build campus-specific enrollment best practices. Taken together, these tools form the core concepts of SEM, which will guide the creation of a myriad of tailormade SEM results for individual learner success and individual campuses' enrollment health.

Visit the Bookstore View Full Publications Catalog

Join the opt-in list to stay up-to-date on AACRAO's latest research.

JOIN THE LIST

Quarterly Journals

College & University Journal

C&U 100:1 Winter 2025

Featured Content

Feeling Overwhelmed: First-Generation College Students’ Experiences with Social Capital and Community Cultural Wealth During the College Search Process

Impact of Faculty and Curriculum on Online Doctoral Integration: A Quantitative Perspective

Interview with James Kvaal

Interview with Eric Hoover

Vol. 13, Issue 1 April 2025

Featured Content

Tech-Driven Transitions: Investigating College Students' Resource Utilization in the Digital Age of College Applications

Charting a New Course: The Birth of the Nation's First Enrollment Management Credential at the University of Miami

Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts

Graduate Enrollment Management: Reflections and Development—A Decade In

Avanza, The Good Road, and LEAD: College Access Programs the SEM Connection

Scaling Deep to Make Space for Females in Trades: Transformational Inclusion at a Community College

Review of: Lifting the Veil on Enrollment Management: How a Powerful Industry is Limiting Social Mobility in American Higher Education

Read More