Purpose, Values, Vision, and Mission


The purpose of AACRAO is to serve and advance higher education by providing leadership in academic and enrollment services.


  • AACRAO believes Collaboration among members and with constituents creates a stronger association leading to continuous improvement of our professions.
  • AACRAO values Innovation which improves service and performance in enhanced and unforeseen ways. AACRAO facilitates process, technology, and practice improvements to provide more personalization with added integrity and fidelity
  • AACRAO is committed to Inclusivity where all are valued and heard, and respect is expected and achieved. AACRAO realizes this through creating and sustaining relationships-based on equity, respect, collaboration and community where all have the opportunity to thrive. 
  • AACRAO believes Inquiry is critical to advance our professions and their leaders.  AACRAO supports research and scholarship to develop and suggest best practices to its members.
  • AACRAO is committed to Integrity by adhering to the highest standards of honest and ethical behavior. AACRAO fosters an environment of accountability and transparency


AACRAO will be the leading authority in academic and enrollment services.


The mission of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) is to provide professional development, guidelines and voluntary standards to be used by higher education officials regarding the best practices in records management, admissions, enrollment management, administrative information technology and student services. It also provides a forum for discussion regarding policy initiation and development, interpretation and implementation at the institutional level and in the global educational community.

Ethics and Practice

The purpose of AACRAO is to serve and advance higher education by providing leadership in academic and enrollment services. In the practice of their professions, AACRAO members carry responsibilities for conduct that balance societal, institutional, individual, and professional interests.

To guide its members, AACRAO has adopted the following principles of professional ethics and practice in academic and enrollment services. AACRAO members shall:
  • Conduct themselves with integrity, fairness, honesty, and respect for others;
  • Avoid conflicts between personal interests and professional responsibilities, and resolve perceived conflicts through full disclosure and independent review;
  • Dispense complete, accurate, understandable, and truthful information and advice at all times.
In light of these ethical principles, AACRAO has adopted the following standards of professional practice. AACRAO members shall:
  • Serve and advance higher education by safeguarding the academic integrity of their institutions;
  • Protect the legitimate privacy interests of all individuals and maintain appropriate confidentiality of institutional and student education records;
  • Advance institutional interests through the competent practice of the profession;
  • Act as stewards and objective enforcers of institutional policies and practices;
  • Promote institutional policies and practices that conform with this statement, especially when existing policies or practices are in conflict with it;
  • Promote broad and equal access to higher education for qualified students;
  • Adhere to principles of nondiscrimination and equality within the framework of institutional mission and prevailing law ;
  • Assist students to develop their talents and interests and become responsible citizens;
  • Provide to prospective students and their families accurate interpretations of institutional admissions criteria, transfer credit policies, costs, financial aid availability, and educational offerings;
  • Recruit distinct student populations (international students, students with learning disabilities, etc.) only when appropriate institutional resources and commitment to serve those populations are in place;
  • Avoid practices in the recruitment and enrollment of international students that would not be ethical in the recruitment or enrollment of domestic students;
  • Ensure that information management systems protect and maintain the integrity, confidentiality, and security of institutional records;
  • Provide accurate interpretations of institutional records;
  • Exercise sound management principles, using institutional resources effectively and efficiently;
  • Remain knowledgeable of current principles and practices of the profession;
  • Contribute to the continuing advancement of the professions;
  • Encourage the professional development of individuals at all levels of academic and enrollment services;
  • Ensure that contractors and other third-parties involved in the delivery of academic and enrollment services adhere to the principles articulated in this statement;
  • Adhere to the principles articulated in this statement.

Strategic Framework

1. Prepare AACRAO members to successfully lead their institutions in meeting the challenges of a continually evolving environment.
  • Establish core competencies for professionals in academic and enrollment services.
  • Provide relevant programming and services to AACRAO members and other higher education professionals.
  • Strengthen our focus on compliance, technology, research services and training for the membership.
  • Continually evaluate the relevance, effectiveness, and sustainability of programs and services provided by AACRAO.
2. Identify, develop and promote professional standards in academic and enrollment services. 
  • Identify standards that are critical to the profession and to the membership.
  • Establish a set of desirable best practices topics.
  • Develop professional standards and best practices that significantly impact our profession.
  • Serve as a resource on key industry topics.
3. Advance AACRAO’s leadership in Federal higher education policy development and advocacy.
  • Identify public policy issues for direct involvement, and develop plans of action.
  • Engage the membership in public policy dialogue and understanding.
4. Promote student access and success, and affordability of higher education.
  • Create alignments with other education professional organizations that promote student success in higher education.
  • Engage in relevant activities that support student access and success, and affordability in higher education.
5. Ensure that the Association is structured to promote sustained growth and member engagement.
  • Develop administrative capability to engage members in the life and work of the Association through various communication technologies.
  • Continue leadership with technology initiatives in enrollment and academic services. 
  • Promote the strength of the Association by periodic review of governance and membership.
6. Expand AACRAO’s leadership in the global higher education community.
  • Expand professional development opportunities for the international admissions and credential evaluation professionals, engage with institutional leadership to create research opportunities, and identify best practices for enhancing international student enrollment efforts.
  • Lead research and evaluation efforts related to global education systems.
  • Engage in international initiatives and partnerships whereby AACRAO’s collective expertise contributes to a global dialogue and more effective practices in international education, student exchange, and mobility.
7. Ensure the Association’s resource strength for current and future AACRAO members.
  • Diversify revenue streams to decrease association fiscal risk.
  • Increase net operating revenue to build long-term investments.
  • Ensure the prudent use of resources.
  • Align resources with goals and objectives for the Association.
8. Aspire to be an intentionally inclusive community that values the unique contributions of others.
  • Serve as a strategic leader connecting and advocating for diversity, equity, access, and inclusion within and across higher education.
  • Promote an organizational culture that focuses on diversity, equity, inclusion, and social justice strategies to empower educational leaders. 
  • Yearly evaluation of our goals and objectives to ensure we remain cognizant of the relationship between access, equity, diversity, and inclusion as it relates to all activities of the association.