Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

Learn More

SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

    Learn More
  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

    Learn More
  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

    Learn More
  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

    Learn More
  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

    Learn More
  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

    Learn More

SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

AACRAO_Connect_logo_final
Your professional development news

Leading high-performance teams in a SEM environment

Jul 23, 2018, 12:07 PM
legacy id :
Summary : The overlooked competitive advantage.
Url :
A successful SEM organization is based on building and maintaining a high-performance team, according to Monique Perry, assistant vice president for enrollment services at York Technical College. This, she writes in the latest issue of SEMQ, requires a focus on organizational culture. 

“When organizations dive into performance management by strictly implementing new systems and plans without a focus on the culture, they may experience incremental success but miss out on the sustainable momentum and productivity outcomes that a culture-based focus enables,” Perry writes. “Never underestimate the importance of the time and effort spent on culture development.”

In her article, part of an ongoing SEMQ series highlighting women in leadership, Perry discusses her experience as part of York’s core leadership team during its implementation of SEM and performance culture–shifting efforts.  She notes the importance of defining a high-performance team as well as having a principled leader, an expectation of excellence, a collaborative climate, a results-driven structure, establishing a clear goal, competent team members, and support and recognition.  

Perry also addresses how to manage performance challenges within a SEM organization as well as maintaining performance and SEM momentum. 

Other articles in the July 2018 issue include: 
"Applicant and Faculty Characteristics in the Doctoral Admission Process: 
An Experimental Vignette Study" by Annmarie Cano, Lee H. Wurm, Jennifer Nava, Farron McIntee, and Ambika Mathur

"Partnering with Students to Address Academic Issues That Impact Retention" by Daniel McDevitt and Kimberly Allen-Stuck

"Conceptualization of College Student Retention" by Xi Shi

With Volume 6, SEM Quarterly moved from a traditional online format published by Wiley Online Library to an innovative style published in-house by AACRAO. SEMQ articles can now be read directly from the new AACRAO website, and PDFs of the articles and issues are also available to download. The redesigned SEMQ includes colorful charts and graphics as well as references with live links. Over the upcoming months, SEMQ will include a citation generator to make referencing research easier. In addition, journal archives will be added to the new site. The redesign was created by Spark Media Group. 

For more information or to submit a manuscript, please contact Managing Editor Heather Zimar.

Categories :
  • Enrollment Management
  • SEM Leadership
  • SEM Leadership
  • SEMQ
Tags :
Three arrows extend in parallel as three illustrated figures in red jackets run along them.
Related people
AACCRAO_Transcript-purple
Your policy and industry news

  • College Enrollment Rates Start to Rise

    Feb 1, 2024

    Undergraduate enrollment is increasing, according to new data from the National Student Clearinghouse. Community colleges focused on vocational training in particular made major gains last fall.


  • Online Enrollments Spike at Community Colleges

    Nov 30, 2023

    Federal data suggest larger shares of students at two-year colleges are enrolling online. Higher ed experts say the trend calls for more online support.