Enrollment Management

AACRAO Annual SEM Conference

Attendees enjoy professional development and networking as they develop tools and resources for taking enrollment outcomes to a new level. Build, enhance, and revamp your foundation for a comprehensive enrollment management plan, develop insights and ideas to position you and your institution at the forefront of the profession, and improve student success through creative recruitment and retention strategies.

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SEM Programs & Online Courses


  • Core Concepts of SEM

     

    This course provides an introduction to and overview of the foundations of Strategic Enrollment Management (SEM). From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.

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  • Enrollment Management: Environmental Scanning

     

    The AACRAO Enrollment Management: Environmental Scanning course provides a fundamental understanding of Environmental Scanning within a Strategic Enrollment Management (SEM) framework, and how it is used by institutions as guidance for decisions about the institution’s enrollment future.

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  • Enrollment Manager's Role in Retention and Student Success

     

    This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead student success initiatives at a university or college.

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  • Essentials of SEM

     

    Participants receive guidance from recognized SEM experts over a period of 31 continuous days, this online professional development program provides grounding in the fundamental principles of SEM from the perspective of 2-year, 4-year, public and private institutions.

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  • SEM Endorsement Program

     

    The SEM Endorsement Program features webinars, field visits, online courses, and a capstone. SEM-EP graduates receive the SEM-EP Badge and inclusion on the national registry.

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  • ASCEND Program

     

    The ASCEND Program is designed to prepare mid-level professionals in the competencies required to take the next step in enrollment management leadership. The year-long intensive program uses self-paced modules and live discussions to cover the technical topics of enrollment management.

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SEM Resources


Books

AACRAO Strategic Enrollment Management publications available for online purchase

Podcast

Admit It: AACRAO's college admissions and enrollment management podcast

Reports

AACRAO special topics research reports

AACRAO Consulting

Webinars


Creating an Inclusive and Collaborative Strategic Enrollment Management Structure and Plan

October 24, 2017

Tuesday, October 24, 2-3PM ET

Creating an Inclusive and Collaborative Strategic Enrollment Management Structure and Plan

Popular barriers to SEM planning include lack of buy-in, leadership, data, and resources (AACRAO 2014). This session will provide a blueprint for building and implementing a successful SEM plan. 


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Presenter: Dr. Lisa Hunter, Associate Provost, State University of New York at Fredonia

In addition to administrative oversight responsibilities of curriculum and assessment activities, Dr. Hunter oversees general education and academic support programs including the Honors Program, Educational Development Program, Full Opportunity Program, Academic Advising, Registrar, Learning Center, Tutoring, and Disability Support Services. She serves on the campus’ Strategic Enrollment Management Steering Committee and chairs the Retention Council, Institutional Effectiveness Committee, and serves as Fredonia’s Accreditation Liaison Officer. Dr. Hunter has published and presented extensively on various topics in higher education including curriculum design, academic assessment, academic rigor, general education reform, intellectual development in college, and leadership in higher education.

Presenter: Daniel M. Tramuta, Associate Vice President for Enrollment Services at State University of New York at Fredonia

Dan has been in the Higher Education profession for thirty-eight years and has served as the Associate Vice President for Enrollment Services at SUNY Fredonia since 2004.  In his role as Associate VP, Dan serves as the institution’s Chief Enrollment Officer, oversees Admissions, Financial Aid along with First-Year, Transition & Pre-College Programs. Dan is currently serving as President of the SUNYCEO Executive Committee which is comprised of SUNY's (64) Chief Enrollment Officers.  He is Past-President of the New York State Financial Aid Administrators Association (NYSFAAA) and a former Eastern Association of Financial Aid Administrators (EASFAA) state representative.

Moderator: Stanley Henderson, Senior Consultant for AACRAO Consulting

Stanley Henderson is a Senior Consultant for AACRAO Consulting.  Most recently he served as the Vice Chancellor for Enrollment Management and Student Life at the University of Michigan-Dearborn. Stan has long been a national leader in developing new models for universities to better recruit and retain students. Before serving the University of Illinois in 2003 as Associate Provost for Enrollment Management, he was Associate Vice President for Enrollment Management at the University of Cincinnati, Director of Enrollment Management and Admissions at Western Michigan University, and Director of Admissions at Wichita State University. For this project, he brings relevant expertise in strategic enrollment management leadership, oversight of technology implementation and support, and organizational structures.

Guidance & Recommendations

Student Identity

Released in 2019, to provide guidance for AACRAO members and their institutions on serving transgender students and students who wish to update their gender marker, change their legal name, use a chosen name, or designate a pronoun.
semq-logo-pos--sm

SEMQ provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM). SEMQ bridges the gap between theory and practice with articles by thought leaders and practitioners who address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

Read SEMQ

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Your professional development news

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