Admissions Counselor/Recruiter 101

2023 Schedule

Member price: $425 | Non-Member Price: $475

April 24 - May 22, 2023
July 17 - August 13, 2023

Admissions Counselor/Recruiter 101 is a convenient online course that complements campus-based training for new admissions counselors and recruiters by helping them develop the knowledge and skills they'll need to recruit and enroll the best students for their institution. The curriculum covers the big picture of being an admissions professional, how to make powerful presentations, the art of recruitment and marketing, ethical considerations of the profession, and making road trips count.

Participants in this course will learn to:
  • Sell their institution in 30 seconds flat
  • Fine tune their presentation skills
  • Develop recruitment initiatives that work
  • Interact more effectively with high school Guidance Counselors
  • Get the most out of campus visits and road trips
  • Jump start their career as an admissions professional

Participants should plan to devote six to eight hours each of the four weeks the course is in session. Coursework includes reading and online course activities at hours convenient to their individual schedules, and all required course components are available within the course. AACRAO awards a digital badge to participants who successfully complete all modules of the course. 

General Syllabus


Testimonials from online learners:

"I am extremely pleased with the amount of information I received by taking this class. The instructors were very insightful and I gained some great ideas from the other students!"

"The articles and resources were so valuable! I will definitely use these as my career advances."