2022 Strategic Enrollment Management, SEM, conference banner with Canadian maple leaf

Meeting at a Glance

All sessions and events are scheduled in Eastern Standard Time (EST).

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  • SEM Team Experience: November 13 - November 16

    SEM Team Experience
    Collaboration is integral to implementing successful SEM strategies at any institution. Gather your colleagues and bring key SEM concepts back to your campus. Teams of four or more from the same institution are invited to enjoy the SEM Team Experience.  Learn more about the SEM Team Experience.

  • Saturday, November 12

    Canadian SEM Summit (Canadian residents only)
    additional fee 
    At this year's Summit, join leading-edge conversations reflecting on the past two years, and the impact that had on shaping an inclusive future together in higher education in Canada. Learn more about the SEM Summit
    8:30 a.m. - 4:45 p.m.

  • Sunday, November 13

    Registration Open
    7:30 a.m. - 6:30 p.m.

    Speaker Ready Room Open
    12:00 p.m. - 5:30 p.m.

    SEM Institute
    additional fee
    8:30 a.m. - 3:45 p.m. (includes continental breakfast)

    Lunch on Your Own
    12:00 p.m. - 1:00 p.m.

    ASCEND Leadership Development Program
    By Invitation
    1:00 p.m. - 4:30 p.m.
    Sponsored by Spelman Johnson

    SEM Endorsement Program Meet & Greet
    4:00 p.m. – 5:00 p.m.
    All prospective students, current students, and graduates of SEM-EP are invited. For questions about the SEM Endorsement Program, contact Director Christopher Tremblay at sem-ep@aacrao.org

    Opening Plenary Presentation: "Walking in Two Worlds: A Day in the Life of a Modern Day Warrior"
    5:15 p.m. – 6:45 p.m.
    Anthony Johnson & Dr. James A. Makokis

    Welcome Reception in the Exhibit Hall
    6:45 p.m. – 8:00 p.m.

  • Monday, November 14

    Registration Open
    8:00 a.m. - 5:00 p.m.

    Speaker Ready Room Open
    7:30 a.m. - 3:00 p.m.

    Exhibit Hall Open
    AACRAO Booth/Bookstore Open
    8:00 a.m. - 4:00 p.m.

    Continental Breakfast in the Exhibit Hall
    8:00 a.m. - 8:45 a.m.

    REG101/FERPA Workshop: Day One - CANCELED
    additional fee
    8:45 a.m. – 5:30 p.m

    Plenary Presentation: DEI Advocacy in Action: Direct Admissions
    8:45 a.m. - 10:00 a.m. 
    Nicole Johnson
    Robert Gould

    Refreshment Break in the Exhibit Hall
    10:00 a.m. – 10:30 a.m.

    Deep Dive Sessions
    10:30 a.m. – 12:00 p.m.
    Choose from multiple concurrent sessions aimed at deeper discussion of the practices and policies of higher education enrollment, including holistic admissions, standardized testing, the future of college admissions, and more. Hear from higher education leaders, as well as college and university practitioners.

    AACRAO Sr. Consultants Meeting
    by invitation
    12:00 p.m. - 2:30 p.m.

    Lunch On Your Own
    12:00 p.m. – 1:30 p.m.

    Exhibit Hall Open | AACRAO Booth/Bookstore Open
    8:00 a.m. - 4:00 p.m.

    Best Practice Sessions
    1:30 p.m. – 2:30 p.m. 

    Refreshment Break in the Exhibit Hall
    2:30 p.m. – 3:00 p.m.

    Book Signing: "Effectiveness of SEM in Canada: Reflections from the Field" (Booth 504)
    2:30 p.m. – 3:00 p.m.
    Dr. Clayton Smith & Susan Gottheil

    Best Practice Sessions
    3:00 p.m. – 4:00 p.m.

    Roundtable & Best Practice Sessions
    4:15 p.m. – 5:15 p.m.

    Senior SEM Leadership Forum
    4:15 p.m. - 5:15 p.m.

    SEM Teams End-of-Day Review
    5:15 p.m. - 6:15 p.m.
    By Invitation

  • Tuesday, November 15

    Registration Open
    8:00 a.m. - 5:00 p.m.

    Speaker Ready Room Open
    7:30 a.m. - 5:00 p.m.

    Exhibit Hall Open | AACRAO Booth/Bookstore Open
    8:00 a.m. - 3:30 PM

    Continental Breakfast in the Exhibit Hall
    8:00 a.m. - 8:45 a.m.

    REG101/FERPA Workshop: Day Two - CANCELED
    additional fee
    8:45 a.m. – 5:30 p.m

    Plenary Panel Presentation: Presidential Perspectives on Enrollment Trends
    8:45 a.m. – 10:00 a.m.
    Michael Rao, President, Virginia Commonwealth University
    Lane Trotter, Ph.D., President, Camosun College
    Dr. Kevin Pollock, President, Central Carolina Technical College
    Doug Shapiro, Ph.D., Vice President for Research and Executive Director of the Research Center at the National Student Clearinghouse

    Outstanding SEM Research Presentation Award
    The National Student Clearinghouse Research Center has selected one outstanding session that showcases an innovative approach to using data/research to improve enrollment management functions and to address the changing SEM landscape.

    Refreshment Break in the Exhibit Hall
    10:00 a.m. – 10:30 a.m.

    Deep Dive Sessions
    10:30 a.m. – 12:00 p.m.

    Lunch in the Exhibit Hall for All Attendees
    12:00 p.m. – 1:30 p.m

    Best Practice Sessions
    1:30 p.m. – 2:30 p.m. 

    Refreshment Break in the Exhibit Hall
    2:30 p.m. – 3:00 p.m.

    Best Practice Sessions
    3:00 p.m. – 4:00 p.m.

    Roundtable & Best Practice Sessions
    4:15 p.m. – 5:15 p.m.

    SEM Teams Reception
    by invitation
    5:30 p.m. – 6:30 p.m.
    Sponsored by Salesforce

  • Wednesday, November 16

    Registration Open
    8:00 a.m. - 11:00 a.m.

    Speaker Ready Room Open
    7:30 a.m. - 10:00 a.m.

    Continental Breakfast & Lightning Round
    7:30 a.m. - 8:30 a.m.

    Best Practice Sessions
    8:45 a.m. – 9:45 a.m.

    Best Practice Sessions
    10:00 a.m. – 11:00 a.m.

    Closing Plenary Presentation: A Conversation with Michelle Weise
    11:15 a.m. – 12:15 p.m.
    Michelle Weise
    Sponsored by Salesforce