Speakers Bureau - Utilizing Assessment Strategies to Measure Impact and Student Services to Support Positive Learner Outcomes and Success

Strategic Enrollment Management (SEM) plans require data to design relevant goals, strategies, and tactics to achieve the desired outcomes. Data, from many sources provides the foundation for institutional and learner success. Too often consideration for data is heavily focused on the pre-enrollment and enrollment aspects of SEM work (e.g., marketing, recruitment, and conversion) and less so on the full student experience. Given the holistic nature of SEM work, there are a considerable number of opportunities to effectively engage in the assessment of student service units and programs that are part of the student journey.

Frequently however, the term “assessment” is met with trepidation across student service units. The gathering and use of assessment data is critically important to effectively deploy limited resources and determine program effectiveness in support of learners. Designing assessment plans will strengthen evidence-based decision making, contribute to achieving learner and institutional goals, and strengthen SEM planning. In this workshop participants will:

  • Learn about the purpose and value of assessment in student service areas

  • Explore principles of good practice

  • Identify evidence currently collected and consider its usefulness

  • Explore various types of assessment methods and their application

  • Learn how to develop program learning outcomes

  • Consider how to best connect their assessment strategies to their SEM planning

Available Speakers

Photograph of Dr. Robert Goltra

Dr. Robert GoltraAssistant Vice President for Student Affairs

Speaker Availability:
  • 1-2 Hour Keynote Speaker or Closing Speaker
  • Half-day Presentation or Facilitation
  • Full-day Presentation or Facilitation

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Jody Gordon, AACRAO Managing Consultant in the Business Development & Strategic Partnerships Division

Speaker Availability:

  • 1-2 Hour Keynote Speaker or Closing Speaker
  • Half-day Presentation or Facilitation

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Dr. Alicia Moore, Vice President for Student Affairs

Speaker Availability:

  • Half-day Presentation or Facilitation
  • Full-day Presentation or Facilitation

Photograph of Dr. Randy Weber.

Dr. Randy Weber, President of Rogue Community College 

Speaker Availability:
  • 1-2 Hour Keynote Speaker or Closing Speaker
  • Half-day Presentation or Facilitation
  • Full-day Presentation or Facilitation

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Michael Pierick, Director of the UC Merced Degree Completion Program

Speaker Availability:

  • Half-day Presentation or Facilitation
  • Full-day Facilitation or Presentation

Dr. Robert Hornberger , Associate Vice President for Enrollment Management and Services at Missouri State University (MSU)

Speaker Availability:

  • 1-2 Hour Keynote Speaker or Closing Speaker
  • Half-day Presentation or Facilitation
  • Full-day Facilitation or Presentation