Certifying Enrollment Management Professionals

Most current professionals who serve in an enrollment management leadership capacity likely were trained “on the job,” or at professional development events, primarily because credit-bearing credentials, degrees, and other formal programs were nonexistent (Phair 2014). However, that landscape has since changed, and now there are multiple ways for enrollment management professionals to receive a formal education to enhance one’s enrollment management skill set. This article is designed to introduce and review those current academic offerings that provide credibility to the field of enrollment management.

The primary training categories include: college admissions counseling, enrollment management, financial aid/financial planning, and college access and success. This article will highlight a set of 35 noncredit and credit-bearing offerings: 12 certificates, 15 credentials, three online programs, one endorsement, one specialist designation, and three master’s degree concentrations. It expands information collected and reported by Young in 2012. For each type of training, information about courses, admission requirements, cost, and unique aspects are reported. Every attempt has been made to capture all of the known offerings available at this time.

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