A SEM project management tool

February 10, 2020
  • AACRAO Publications
  • Communications (Marketing, Recruitment)
  • Competencies
  • Enrollment Management
  • Interpretation and Application of Data
  • SEM Leadership
  • SEM Leadership
  • SEM Plan Development
  • SEM Planning
  • SEM Research
  • SEMQ
  • Strategic Enrollment Management (SEM)
illustration of two people looking at calendar surrounded by piles of coins, graphs and magnifying glass

In a recent SEMQ article, author Ginnifer Cié Gee shares how a SEM project management system can assist an institutional shift in identity. Providing a case study of one institution and its SEM journey, Gee shares how a SEM project management tool was implemented. 

“The historical model of students being college ready is shifting to a philosophy that requires institutions to be student ready," Gee writes. “Student success initiatives, marketable skills/experiential learning integration, managing student debt, and the familiar goals of meeting enrollment goals are the focus.” Institutions, she adds, must “adopt agile, modern, and streamlined management methods.”

Gee profiles a Hispanic-serving institution in the south that enrolls 32,000 students, employs 1,322 faculty, and offers 157 degree programs. She introduces a SEM project management methodology and provides a model for SEM project management.  

“There is a wealth of information on what strategic enrollment management is; what enrollment leaders need is literature on how to manage the intricate, codependent, and time-sensitive processes that accompany any SEM plan,” she writes. “Having an effective way to plan and manage massive enrollment initiatives can enable enrollment managers not only to better support their staff but also to streamline processes in order to improve enrollment, retention, and graduation outcomes.”

SEMQ 7(4) also includes the following articles:  

"Higher Education Lags in Use of Brand Management Techniques to Recruit High School Seniors"

By Gary Orosy and Wendy Kilgore 

"The Data Science Playbook"

By Michael Chavez and Brian Mullen

"Enrollment Projections: A Practitioner’s Guide"

By Kelly Perez-Vergara 

SEM Quarterly provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM) by bridging the gap between theory and practice. Articles by thought leaders and practitioners address the emerging dynamics of SEM, including: executive-level leadership, leading strategies, internationalization, research, academic orientation, and current trends.

For more information, or to submit a manuscript, please contact the Editor-in-Chief or the Managing Editor.