Shaimaa Hassanein is a Graduate Enrollment Management and Assessment Senior Manager at the American University in Cairo (AUC), a leading English-language, American-accredited institution of higher education and center of intellectual, social and cultural life of the Arab world. Hassanein is handling performance and monitoring, enrollment management, and assessment of graduate studies at AUC. In this role, she is responsible for developing assessment models and metrics as well as crisis management plans. She also identifies and communicates clear assessment measures for graduate program performance and creates data stories.
Hassanein created the AUC graduate strategic enrollment management plan and oversees its implementation. Moreover, she consults higher administration on the best practices to manage student enrollment, retention, and satisfaction. She also develops models for the successful graduate student study journeys and initiates the integration of new skills and principles such as: lifelong learning, design thinking, Artificial Intelligence (AI), and data literacy.
To enhance graduate program assessment, Hassanein continuously enriches her talent and learning experience through: attending and delivering workshops, consultancy services, and training in Egypt and abroad as well as presenting at conferences worldwide and sharing experience and knowledge through her published articles.
Hassanein holds a bachelor’s degree in Accounting from the Faculty of Commerce–English section, Ain Shams University, Egypt. She is an alumna of the master’s degree in applied linguistics at the American University in Cairo. She also holds a data visualization nanodegree from Udacity.
Reimagining Higher-Ed in the New Era: Upskilling Competencies toward Enhancing Enrollment Management
A Practical Framework for a Data-Driven Graduate Enrollment Management Plan