Amy Hutton, Ph.D., served for many years as the Director of Enrollment Research and Evaluation at Virginia Commonwealth University, as well as an adjunct professor of statistics in the Ph.D. in Education program. She has extensive expertise in quantitative, qualitative, and mixed-methods research, as it relates to strategic enrollment management. For her innovative approaches to leveraging research in higher education, she was awarded the National Student Clearinghouse Outstanding Research Award at the AACRAO Strategic Enrollment Management Conference in 2020. Prior to her work in enrollment research, Dr. Hutton served as a professional stage manager, assistant professor of theatre, and director of admissions. Dr. Hutton holds a Ph.D. in Education: Research and Evaluation and a M.F.A. in Theatre Pedagogy from Virginia Commonwealth University, as well as a B.M.A. in Music and Communications from DePauw University. Dr. Hutton’s research interests focus on improving success outcomes for underrepresented student populations, developing personalized marketing strategies, and effectively leveraging financial aid to improve student success. Dr. Hutton currently serves as the Assistant Vice President for Enrollment Management at The University of Alabama.
Putting “Strategic” in Strategic Enrollment Management