LEADING Strategies

Putting “Strategic” in Strategic Enrollment Management

Strategy and research are essential parts of strategic enrollment management (SEM), yet little information exists regarding how to use research and predictive analytics for effective strategy. It is often easier to react to what is happening in the moment, rather than be proactive in predicting the future or developing long-term plans. This article demonstrates how to integrate enrollment research into effective strategy. In enrollment management, statistics and research are the keys to unlocking effective change and leveraging potential. Conversion rates, yield rates, graduation rates, and more are based soundly in statistics. While basic training in statistics is important for every enrollment manager, it is not necessary to be an expert to use them effectively in leadership. An effective and efficient operation comes from having the right tools and people in place to get needed information. This article intends to provide guidance on how to put those people and tools in place.

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