AACRAO signs agreement with Bethel University

February 18, 2019
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February 18, 2019
Contact: Dr. Christopher Tremblay
Director, SEM-Endorsement Program


AACRAO signs agreement with Bethel University


Graduates of AACRAO’s Endorsement Program benefit

Washington, D.C. - The American Association of Collegiate Registrars and Admissions Officers (AACRAO) recently signed its first university agreement regarding its Strategic Enrollment Management (SEM) Endorsement.

Under this agreement, professionals who have earned the SEM Endorsement will receive three credits toward the completion of the Doctor of Education: Leadership in Higher Education degree at Bethel University in St. Paul, Minnesota. Upon successful completion of the SEM endorsement, Bethel University will waive the course, EDUC 885: Individual Projects in Higher Education.

“We are thrilled that a four-year university like Bethel University is recognizing the educational value of our training and endorsement,” said Mike Reilly, Executive Director, AACRAO.

Likewise, students at Bethel University can elect to enroll in AACRAO’s SEM Endorsement Program as part of their pursuit of the Doctor of Education degree.

Dr. Randy Bergen, Associate Provost, Bethel said that, “For decades, I have worked with registrars, associate registrars, and admissions personnel who have benefitted from the training AACRAO provides. I am excited that Bethel University is now formally working with AACRAO to help educate professionals to become even more effective in their roles.”

In a recent survey, 58 percent of AACRAO’s SEM Endorsement holders expressed an interest in continuing their education in a doctoral program like the one offered at Bethel University.

“This type of arrangement encourages enrollment management professionals to continue their education and pursue a doctoral-level credential,” said Dr. Christopher W. Tremblay, Director, SEM Endorsement Program. 


The Endorsement
Since 2012, AACRAO's Strategic Enrollment Management Endorsement Program (SEM-EP) has been providing a well-defined, self-paced professional development program and career advancement track for in-service enrollment service professionals.  The endorsement is a unique credential in the field and provides assurance of a strong foundation and understanding of enrollment management functions in a higher education setting. This endorsement is a national acknowledgement of enrollment management professionalism.  Through a series of educational experiences with defined learning outcomes, SEM-EP is an accepted structure that underscores a set of uniform activities guided by association and industry best practices and resources.  Admission to the program is competitive.

Bethel University and the Doctor of Education Leadership in Higher Education Program
Bethel University is an independent Minnesota university associated with the Converge Worldwide denomination and regionally accredited through the Higher Learning Commission. Within the Bethel University Graduate School, the Doctor of Education: Leadership in Higher Education degree program is committed to higher education as a platform for positive social change, and thus attentive to relevant higher education context, rich leadership and personal formation, and a high quality academic writing and research. The Bethel University Doctor of Education: Leadership in Higher Education degree program requires three years of coursework, participation in residencies, a completed dissertation, and the completion of 61 credit hours.

AACRAO is a non-profit, voluntary, professional association of more than 11,000 higher education professionals representing approximately 2,600 institutions in more than 40 countries. Its commitment to the professional development of its members includes best practice guidance on admissions strategies to meet institutional diversity objectives, delivery of academic programs in innovative ways to meet the needs of a changing student body, and exemplary approaches to student retention and completion.