State of CRM Use in Higher Education

State of CRM Use in Higher Education - October 2014

2014
Research
Special Topics

The aim of this survey was to measure SEM plan use and how current it was across several countries.

The aim of this survey was to measure the extent of ownership of Constituent (or Customer) Relationship Management (CRM) applications at U.S. higher education institutions and to assess their impacts on practice, policy and staffing.

Unless otherwise noted in a specific report, the AACRAO member institution size, type and control categories are based on the following definitions and sources:

The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES).

State of CRM Use in Higher Education - October 2014

Unless otherwise noted in a specific report, the AACRAO member institution size, type and control categories are based on the following definitions and sources:

The enrollment value used to delineate the institution's size category is defined as full-time enrollment plus 1/3 of part-time enrollment and is based on the enrollment reported by the institution to the U.S. Department of Education's National Center for Education Statistics (NCES).

Institution type and control values are also defined by and verified through NCES criteria.