Steven Smith, Ph.D., is a Professor of Psychology and the former associate vice-president academic and enrollment management at SMU and former dean of science. Smith received his B.A. (1995) from Bishop’s University and his M.A. (1997) and Ph.D. (2000) from Queen’s University. As AVP Smith led the strategic enrollment management program at SMU. He has published in journals such as Journal of Personality and Social Psychology, Law and Human Behavior, Vaccine, Personality and Social Psychology Bulletin, and Journal of Applied Psychology.
Making the ROI Argument for SEM: It Makes More than Cents
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