Rob Shomaker

Picture of Rob Shomaker

Senior Vice President, CUPA-HR

Rob Shomaker is the senior vice president for The College and University Professional Association for Human Resources (CUPA-HR). Initially hired as a database manager in 2003, Rob was the first hire in Knoxville, Tennessee after CUPA-HR moved from Washington, D.C. As CUPA-HR has grown and evolved, Rob has grown along with the organization and has subsequently been promoted 5 times. He has served in a vice president role since 2011. Currently, he oversees an incredible team who drive membership, communications and marketing, conferences and events, research, IT, accounting, and partner management for the organization. He is also involved with multiple national board committees and is regularly engaged in the financial, budgetary, and strategic direction of the association. Rob serves as an External Board Member in the AACRAO Board of Directors. Rob has a bachelor’s degree from the University of Tennessee, an MBA from East Tennessee State University, holds multiple certifications, and is an Eagle Scout. He is also a member of the 40 Under 40 class of 2019. When he isn’t having fun with his CUPA-HR colleagues, Rob can be found playing with his two little girls, wrenching on an old car, or engaged in the community through his service with various local nonprofits.