PJ Woolston, Ed.D., has more than 20 years of experience in all not-for-profit sectors of higher education. He has been responsible for the development of all aspects of enrollment management systems at public and private institutions of varied sizes throughout the United States. Throughout his tenure, he has grown and sophisticated the admissions and enrollment operation wherever he has been, maximizing enrollment potential at all levels of the institution. He has extensive experience leading the strategic enrollment management and planning process at the institutional level. He has worked with freshman, transfer, dual credit, international, athletic, post-baccalaureate, graduate, medical school, and online/accelerated (adult and non-traditional) student populations. Although he has worked at institutions in both urban and rural settings, he has always approached recruitment with a wider geographic lens and has developed and implemented effective regional and rural recruitment strategies.
Currently, Dr. Woolston serves as Vice Chancellor for Enrollment Management at IUPUI in Indianapolis, Indiana. Previously, he has worked at the University of Texas Permian Basin (mid-sized public), Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college).
Dr. Woolston has conducted extensive proprietary research on a wide range of topics, including best practices in higher education recruitment and marketing, enrollment and admissions policy and process, financial aid and discounting, tuition modeling, and institutional accreditation. He holds a Doctor of Education from USC, a Master of Music from the University of Michigan, and a Bachelor of Arts in French from Brigham Young University. He has been a frequent presenter for organizations such as NACAC and multiple state affiliates, NACUBO, NAFSA, and multiple specialist organizations.
Managing Enrollment Strategically Both Formally and Informally