PJ Woolston, Ed.D.

Director of Strategic Insights for Lumina Foundation

Request Dr. PJ Woolston as a speaker 

PJ Woolston, Ed.D., has more than 20 years of experience in all not-for-profit sectors of higher education. He has been responsible for the development of all aspects of enrollment management systems at public and private institutions of varied sizes throughout the United States. Throughout his tenure, he has grown and sophisticated the admissions and enrollment operation wherever he has been, maximizing enrollment potential at all levels of the institution. He has extensive experience leading the strategic enrollment management and planning process at the institutional level. He has worked with freshman, transfer, dual credit, international, athletic, post-baccalaureate, graduate, medical school, and online/accelerated (adult and non-traditional) student populations. Although he has worked at institutions in both urban and rural settings, he has always approached recruitment with a wider geographic lens and has developed and implemented effective regional and rural recruitment strategies. 

Woolston currently serves as the Director of Strategic Insights for Lumina Foundation, an independent, private foundation in Indianapolis that is committed to making opportunities for learning beyond high school available to all. He has conducted extensive practitioner research on enrollment management, advising and recruitment, financial aid, and numerous other topics. He holds an Ed.D. from the University of Southern California, a Master of Music from the University of Michigan, and a Bachelor of Arts in French from Brigham Young University.

Managing Enrollment Strategically Both Formally and Informally

Pairing Academic Advising with Enrollment Management: A Strategic and Integrated Partnership