Mary Allen is a brand and experience-driven marketing and communications professional with over a decade of experience in various industries including high-profile sports and entertainment, higher education and most recently, association technology. Mary is currently the Senior Manager of Associations and Brand at Personify, leading a team of talented marketing professionals committed to helping associations and nonprofits optimize their operations and most-importantly, their member experiences. Mary is uniquely able to bring a background in fan experience for two nationally-recognized brands into her strategies for elevating brands through client and member experiences.