Joellen Shendy

headshot of Joellen Shendy

Product Strategy Director, Workday

Joellen Shendy has worked in higher education for over 25 years, during which time she has developed unique expertise in the area of credential innovation and competency-based education, as well as services and programs for non-traditional students. As Associate Vice Provost and Registrar at University of Maryland University College, Ms. Shendy piloted a comprehensive learner record for competency-based education, helping students share what they know and can do. Concurrently, she developed a competency-based staff development model, using AACRAO core competencies for the profession, to demonstrate that competency and skills as currency aligns learning and earning. Ms. Shendy was a founding member and past President of Chesapeake and Potomac Association of Registrars and Admission Officers (CAPACRAO) and is currently Vice-Chair of the Competency Based Education Network (CBEN), Co-Chair of the PESC Competencies and Credentials User Group and a member of the Employment and Earnings Data Policy and Practices Task Group at Credential Engine.
Ms. Shendy has written articles and blog posts on the future of education and credential innovations as well as future forward skill/competency-based education, competency-based learning records, and staff development models for AACRAO, IMS Global, Educause, and Parchment among others. She has received awards for credential innovation and Leadership in the field.
In her current role as product strategy director at Workday, she works to envision and build the student system of the future, putting students at the center.