Dr. Tom Green

Director of Strategic Enrollment Management, Salesforce

Twitter: @TheSEMDoctor

During Tom Green’s more than 30-year career as an enrollment manager, he has led enrollment management efforts for six universities and collaborated with both public and private institutions to reach their goals. Tom brings proven best-practice expertise in developing effective recruitment strategies, enhancing and streamlining financial aid processes, maximizing institutional aid, identifying customer service/CRM strategies, and implementing and evaluating comprehensive service systems for colleges and universities.

Tom’s first-hand education experience includes his tenure as Vice President for Enrollment Management at Eastern Michigan University, and as Associate Vice President for Enrollment Services at Seton Hall University in New Jersey. There, Tom oversaw multiple functions including admission, bursar, financial aid and registrar offices. Under his direction, new student enrollment grew by 12% while SAT scores rose by over 65 points. While heading academic advising, adult re-entry centers, admission, registrar and financial aid operations at Newman University, Tom lead the university to a 54% increase in freshman students and net revenue increases of 95%.

A former chair for AACRAO’s financial aid, enrollment management and retention committees, Tom is a sought-after speaker at enrollment meetings and conferences worldwide. He holds a Ph.D. in Educational Leadership, Management and Policy from Seton Hall University.