Ashley Miller is the Principal of Marketing Insights & Analytics at Purdue University. She has been in the research and insights industry for nearly 20 years spanning consumer packaged goods, biotechnology, pharmaceuticals, and academia. Ashley was the inaugural leader for a new office created in the Division of Enrollment Management at IUPUI (Indiana University-Purdue University Indianapolis), the Office for Enrollment Strategy & Insights. Prior to this, she held leadership positions at Indiana University (IU) and oversaw marketing research and insights for all IU campuses across the state. Ashley is also in the AACRAO LEAD program, which helps to ensure enrollment leaders in the pipeline can help campuses meet the future challenges facing higher education. Ashley has a B.S. in Marketing and a M.S. in Data Science, both from Indiana University, where she also is an adjunct professor for data science courses.