Andrew L. Luna is Director of Institutional Effectiveness at Virginia Military Institute. He has served nearly 40 years in in higher education, with almost 30 of those years in institutional research. He has published research studies on many topics including market research, assessment, quality improvement, and salary studies. Luna received his Ph.D. and M.A. degrees in higher education administration and his M.A. and B.A. degrees in journalism all from The University of Alabama.
Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts