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Campaign Examples

Example campaign #1:
  • A retention study of 100 male stop outs who have not been enrolled for 12 or more months (previously enrolled on your campus) majoring in education from a selected geographical region. All received an email inviting them to return for a targeted term with an early registration benefit.

  • However the experimental group of 50 also received a personal telephone call to advise of the offer and answer questions. (The control group was only contacted once) Which method yielded more by the target term, what findings?
Example campaign #2:
  • A new student study of 100 accepted Business majors, but non-deposited freshmen from a selected geographical territory. Each student received a deadline invoice from the Bursar, however 50 of the 100 also received a mailed invitation to join a scheduled webinar prior to the deadline to answer questions co hosted by the College of Business and Office of Admissions.

  • The control group was only contacted once. Which method yielded more by the target term, what findings?