AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

Models for implementing change

The ability to manage change amidst complex cultures is key to successful SEM efforts, writes Diane K. Walleser, Vice President for Enrollment Management at Borough of Manhattan Community College.

A note from the 2018 Baden-Württemberg Seminar

Five days. Six cities. Two countries. Eight educational institutions. Travel by taxi, bus, ferry, train, and on foot (50,000+ steps). Five AACRAO members and ten NAFSA members received a whirlwind introduction to the German educational system sponsored by the Baden-Württemberg government and hosted by the University of Konstanz.

AACRAO launches admissions podcast

Have you discovered the joy of listening to a great podcast, maybe while you’re cleaning, or driving, or exercising? Like books and films, podcasts come in many flavors -- nonfiction, fiction, educational, history, self-help, professional development, and more. And as with other media, it’s nice to have a handful of reliably excellent titles to choose from depending on your mood and listening context.

SEM Solutions from AACRAO

In less than a month, hundreds of your professional colleagues will be gathering to collaborate and learn about all aspects of strategic enrollment at AACRAO's annual SEM Conference.

Second-year slump: The honeymoon's over

"Institutions typically invest heavily in the first-year experience to promote persistence, yet colleges are also experiencing a pattern of attrition in the second year," observed Althea J. Sterling, Assistant Dean for Student Services at Touro Law Center. "The second year is viewed as a period in which students encounter increasing academic, developmental, and social demands, yet the institution tends to provide less support relative to the first year."

Whole-campus SEM planning

The University of Victoria is in the process of finalizing their strategic enrollment management (SEM) plan, and Jim Dunsdon, Associate Vice-President of Student Affairs, is excited about the way the process has developed and brought the campus together.

3 tips for building the strongest SEM team possible

To achieve organization-wide strategic enrollment management (SEM) plan buy-in, two- and four-year institutions are deploying campus-wide SEM teams. A well-functioning team can greatly increase the chances of your plan’s success.

C&U Journal: "Want to Expand Global Education? Ask the Registrar!"

Dr. Rodney Parks, University Registrar and Assistant to the Provost and Alexander Taylor, a Student Information Systems technician, at Elon University, along with Jesse Parrish, Financial Manager in the Department of Architectural Science at Ryerson University co-authored an article in the August 2018 issue of AACRAO’s College & University Journal. The piece, titled "Want to Expand Global Education? Ask the Registrar!”,

University of Oregon offers first-in-nation virtual campus experience

Traditionally, the campus tour is a powerful recruitment tool -- especially for institutions with unique and beautiful campuses, such as the University of Oregon in the scenic Willamette Valley in Eugene, OR.

SEM as the Tool for Effective Retention Planning

Too often, higher education professionals look to Strategic Enrollment Management (SEM) simply as a recruitment plan. While this perspective overlooks the planning and organizational framework supporting effective SEM work, it also overlooks SEM’s role with successful retention planning.