AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

Dr. Tom Green interviewed by ABC News

Dr. Tom Green, AACRAO's Associate Executive Director, Consulting and SEM, was recently interviewed by ABC News about colleges' and universities' options for holding classes in the fall while navigating the uncertainty brought about by the COVID-19 pandemic.

AACRAO staff share stay-at-home survival strategies

AACRAO staff members are just heading into week four of mandatory telework—most of us haven’t been in the D.C. office since March 16—and, like many of you, we’ve learned a lot about coping with new demands from both work and home life amidst an incredibly stressful and uncertain time.

Guidance for recruiters during COVID-19

As higher education institutions scramble to adjust to the COVID-19 pandemic, enrollment for the fall 2020 term and beyond is of great concern. While the shift to online instruction and services went at a breakneck pace, recruiting units, especially those working with high school and transfer populations, are still working to adapt events and interactions that are more personal at this time of the year than at any other. Also, with millions of people now out of work, institutions need to welcome and respond to requests from applicants looking to reskill or retrain for new jobs that may be possible under new social distancing requirements.

Higher Education Lags in Use of Brand Management Techniques to Recruit High School Seniors

In this article, which appears in Volume 7 No. 4 of AACRAO’s SEMQ journal, AACRAO’s Director of Research and consultant Wendy Kilgore, Ph.D., and co-author Gary Orosy, an Adjunct Professor of Marketing at Southern Methodist University, explore the ways in which higher education institutions can better attract the students they seek. The authors identify the practices that lead to the highest rates of enrolled students. Universities that utilized a brand-management practice, such establishing a “brand” and being active on social media, are ultimately the most successful, Kilgore found. Click here to explore the entirety of their research.

Starting a New Job in SEM: How to be Wildly Successful

In SEMQ's Issue 3 from fall 2019, in the article "Starting a New Job in SEM: How to Be Wildly Successful," AACRAO Senior Consultant Dr. Alicia Moore explores the many ways you can start yourself off on the right foot at your new job in Strategic Enrollment Management (SEM).

An Interview with Brad Myers

In this article, Louise Lonabocker, former president of AACRAO, interviews AACRAO Senior Consultant Brad Myers on his lifelong dedication registrar services.

Strategies for student success: Preparation, progression, and completion

Numerous practitioners and researchers have dedicated time to key concepts supporting successful retention strategies. Certainly Vincent Tinto’s early work on the theory on student departure and Alexander Astin’s (1986) focus on how to best integrate a student within the institution grounds much of this work.

C&U Journal: Critical Languages and College Choice

Dr. Rodney Parks, University Registrar and Assistant to the Provost, Alexander Taylor, Assistant Registrar for Communications, and Hannah Schulz, a third-year student at Elon University in Elon, North Carolina, co-authored an article in AACRAO’s summer 2019 College & University Journal.

Admissions processing accountability after Operation Varsity Blues

The Operation Varsity Blues criminal conspiracy, as nicknamed by the Federal Bureau of Investigations (FBI), has overwhelmed higher education admissions offices for the past seven months since it broke in March of 2019. This scandal has been frustrating for the admissions offices because even though the transgressions were not perpetrated by their offices or staff, it has been labeled an admissions scandal.

A competency-based educational record: What is standard?

Most of the American and Canadian higher education infrastructure is based upon the completion of discrete courses in pursuit of an overall credential (certificate or degree). Curriculum is divided into courses, each carrying specific credits, and courses can be combined into any number of possible credentials.