AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

So you want to become a chief enrollment officer?

As a profession, enrollment management is approximately 30-35 years old. As the domain of an enrollment manager grows in size and complexity, a new role on campus has emerged: the Chief Enrollment Management Officer (CEMO).

Growing your international enrollment--panacea or pitfall?

The pressure to find new students keeps ratcheting up and our enrollment marketing strategies have been evolving quickly to keep pace. With demographic shifts, declines in domestic high school graduation rates, budgetary pressures, and—more positively—the growing importance of internationalization to prepare our students for careers in the global economy it is not surprising that international enrollment on almost every college and university campus in the United States and Canada has been rising (in many cases quite dramatically) over the past decade.