AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

Recruitment Planning for Fall 2021 (and beyond?)

Join AACRAO Consultant James Miller, Director of Admissions at Seattle University, on Friday, September 18th from 3:00 pm - 4:00 pm EDT as he hosts an AACRAO Coffee Break about how you and your colleagues are meeting recruitment challenges this fall.

“Strategic” doesn’t mean static

In unpredictable times, institutions must be able to plan and respond nimbly. A well-developed Strategic Enrollment Management (SEM) plan can be enormously helpful in this undertaking.

Strategy in the face of crisis

When engaging in Strategic Enrollment Management (SEM) planning, we strive for 20/20 vision by utilizing an assessment-rich approach.

Collaboration as a structured process

Effective change management is essential to successfully implementing Strategic Enrollment Management (SEM). In the latest SEM Quarterly, authors Clayton Smith, Janet Hyde, Tina Falkner, and Christine Kerlin provide an overview of change management in higher education, identifying levels of change management and how to manifest change in institutions.

What 2020 means for enrollment

Higher education’s response to the pandemic and rising social movements is likely to shape institutions for years, even decades, to come. Decisions at this time may have lasting, and sometimes unintended, consequences.

The racist history of standardized testing in college admissions

Admit It, the AACRAO admissions podcast, is back with Season 2. The first episode features Dr. William (Bill) E. Sedlacek and focuses on "noncognitive assessments," a term that is not without controversy. These are non-traditional measures of students' potential to succeed that move away from solely defining "best students" by known scales such as GPA, test scores, leadership, involvement, and accomplishments and instead attempt to assess who students are as people. Many campuses already use a holistic admissions process, which may include gauging a student's positive sense of self, realistic self-appraisal, and more.

Dr. Tom Green Quoted in EdSurge Article

AACRAO's Associate Executive Director, Consulting and SEM, Dr. Tom Green was quoted in EdSurge's recent article, "As Colleges Move Away from the SAT, Will Admissions Algorithms Step In?"

AACRAO's Admit It Podcast Features Noncognitive Assessment

In the latest episode of AACRAO's Admit It podcast, host James Miller interviews Dr. William Sedlacek on noncognitive assessment and how it can be used to predict success in higher education. Many institutions have successfully implemented noncognitive assessment as a part of their admissions process. Referred to as holistic or broad-based admissions, this process is a method of identifying and admitting students, beyond evaluation of GPA and test scores, who can thrive at an institution.

Which transfer student support services are you missing?

Whether one calls it transfer, swirl, mobility, or some new, yet-to-be-seen nomenclature, the concept of students attending multiple institutions, whether simultaneously or for different periods, is no longer new. John Gardner referred to collegiate student transfer as “the new normal” in 2012 and AACRAO held its first transfer conference four years before that. Moreover, with 33% of all undergraduates transferring at least one time during their academic career (NSC 2012), why do institutions still struggle to court, let alone support, this population?

Holistic admissions expands options during (and after) COVID

As the world is coping and trying to manage during the COVID-19 pandemic, many colleges and universities are expanding their current admissions approach by adding holistic measures that present a more “whole” view of who a student is and their ability to succeed. “Holistic admissions” as a term has been around for 20 years, with various definitions as to what additional aspects are being considered in order to provide a more “whole” view of a student.