SEM Plan Development

Align Your Enrollment Targets with Institutional Goals

Enrollment plays a central role in supporting the overall strategic vision, mission and health of any institution. Increasingly, colleges and universities understand the importance of aligning enrollment targets with institutional goals. Achieving this alignment requires a strategic long-term plan for managing and optimizing enrollment not just for today, but for the future of your institution.

AACRAO Consulting brings proven Strategic Enrollment Management (SEM) and project management expertise to help your institution develop and implement an effective, efficient and actionable SEM Plan. We’ll work with you to identify long-range enrollment targets that support your unique institutional mission and vision.

Building Your SEM Plan to Succeed

Your SEM Plan Development is a collaborative effort, involving our SEM experts, institutional leadership, and cross-functional teams of faculty and staff. We help you collect and analyze environmental and institutional data and information that fuels strategic decision-making. Based on these findings, we coach you and your teams to:

  • Identify the top goals for recruitment and retention needed to achieve enrollment outcomes
  • Establish a governance system to review each completed step and ensure alignment with your institutional vision and mission
  • Develop a process for executing each step of the plan in a timely, efficient manner

At each step in the plan development process, we’ll be there to provide expert guidance and address challenges as they arise. You’ll emerge from the process with a customized, actionable long-term SEM Plan that addresses your institution’s specific goals, culture and situation. We’ll also equip you with the knowledge and tools to implement your plan on your own — with as much or as little assistance from us as needed.

Along the way, we work with your enrollment staff to advise on short-term enrollment gains that enable you to see immediate, measurable results while your long-term SEM Plan is being developed and implemented.

Your Recruitment and Marketing Review can be applied to undergraduate, graduate, professional or international recruitment efforts, and can be performed as a stand-alone service, or paired with our Admissions Operations Review. We’ll customize your consultation to match your recruitment scope and greatest needs.

Contact AACRAO Consulting today to begin your Strategic Enrollment Management Plan Development to align your enrollment goals with your institutional vision and mission.

Related Resources


We received a number of responses from our RFP, but most use the same type of survey approach. It was clear from the start that AACRAO Consulting did not take a cookie-cutter approach to our challenges and goals. They really spent the time during the RFP and interview process to understand what we wanted rather than just telling us what we need. They also worked closely with staff and leadership from our Student Life and Academics Departments to create a customized SEM plan just for us. They provided us with detailed recommendations that we’ve actually put into place, rather than just putting them on a bookshelf. AACRAO Consulting assembled a top-notch team that was perfectly matched to our institution and needs. I couldn’t rave about them more.

Chris Lucier, Vice President for Enrollment Management, University of Delaware