What is your enrollment goal? That number is one you likely have at your fingertips. But if that’s as deep as your data goes, you’re missing key decision-making information.
“Many institutions focus on the big macro number, like ‘we need 2,000 new students,’” observed Janet Ward, senior consultant with AACRAO Consulting.
Every campus is different, but there are still essential strategies that can be applied to building an incoming class.
According to Dr. Brent Gage, Associate Vice President for Enrollment Management, University of Iowa, building a class requires both science, such as quantitative analytics, and the art of relationship-building.