We chose AACRAO Consulting because they clearly understood our challenges and goals, especially given that we are a Canadian institution with unique needs, and because they are established leaders in Strategic Enrollment Management. They bring so much experience from different institutions, and are aware of the latest trends and best practices. With very little prep time, they were ready to dive right in. They were direct, honest, and provided data-backed evidence for their recommendations. The difference after we implemented their plan was like night and day.