AACRAO Consulting Blog

It’s all in the SEMantics

Keeping you ahead of the higher education curve is what we do. That includes providing quick and easy access to critical insight and information you can leverage to make better strategic decisions. Our SEMantics blog shares the latest news about the work our consultants are doing with institutions across the nation and the world, as well as the latest trends and developments that impact you. Read our most recent posts here, or browse through our archive by topic or key word.

SEM as the Tool for Effective Retention Planning

Too often, higher education professionals look to Strategic Enrollment Management (SEM) simply as a recruitment plan. While this perspective overlooks the planning and organizational framework supporting effective SEM work, it also overlooks SEM’s role with successful retention planning.

Get endorsed by AACRAO for competency in SEM

Strategic Enrollment Management Endorsement Program (SEM-EP) director Christopher Tremblay chatted with AACRAO Annual Meeting attendees at his session covering AACRAO’s SEM-EP program. The program is a self-paced professional development program which promotes industry competency and readiness.

SEM-EP grad’s home institution benefits from her research and credential

​Stepping into her role as Associate Vice President of Enrollment Management at Buffalo State in 2014, Erin Alonzo wanted to deepen her understanding of SEM. First, she signed up for the 2015 AACRAO SEM Conference, as well as preconference workshops.

Making SEM personal

It was the summer of 1978, and I was preparing to teach my first semester. I was just hired as a full-time psychology faculty member at Jordan College, a small Wesleyan Methodist, private college in Cedar Springs, Michigan. The main campus at that time included earth-brimmed buildings operating off of wind power, solar energy.

How a Student Affairs-Enrollment Services partnership leads to whole student success

Post-secondary institutions who are highly engaged in Strategic Enrollment Management (SEM) planning understand the value of participation by both Student Affairs (i.e., Student Life, Residence, Advising, Career Centre, Counselling, Athletics, Judicial Affairs, and Accessibility Services) and Enrollment Services (i.e., Recruitment, Admissions, Financial Aid, Scheduling, Timetabling, Registration, Records and Graduation).

So you want to become a chief enrollment officer?

As a profession, enrollment management is approximately 30-35 years old. As the domain of an enrollment manager grows in size and complexity, a new role on campus has emerged: the Chief Enrollment Management Officer (CEMO).

Community college SEM roundtable pools shared wisdom

​At the AACRAO SEM meeting on Monday, Tara Sprehe*, of Clackamas Community College in Portland, Oregon, facilitated a discussion about the challenges and opportunities facing SEM professionals in community colleges.

SEM Research: Make better decisions with data

Randall Langston, Vice President for Enrollment Management at Texas Woman’s University (TWU), is a big believer in the effectiveness of well-utilized data.​ “Our success at Brockport-SUNY [Langston’s previous institution] helped us increase enrollment,” he said. “We ended up with record enrollment, a record number of first-time students, and record number of transfer students -- all achieved in an environment where students were leaving the state.”

There’s still time to register for a conference workshop!

​Pre-Conference Workshops SEM Institute​ (Additional Fee) – Sunday, October 29 – 8:30 a.m. – 4:30 p.m. Writing a SEM Plan​ (No Fee) – Sunday, October 29 – 1:00 – 2:00 p.m. Afternoon Half-Day Workshops​ (Additional Fee) – Sunday, October 29 – 2:00 – 4:45 p.m.

Inside Higher Ed: How a Regional Public University Reversed Enrollment Decline (and It’s Not Free Tuition)

In an article published in Inside Higher Ed, SUNY Fredonia speaks about the difficulty it previously had with enrollment and how this year’s enrollment of the freshman class has increased by 25 percent. Among the factors that SUNY Fredonia attributes to this increase is the role that AACRAO Consulting played through our Strategic Enrollment Management (SEM) planning services.