J. Sheldon MacLeod

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Executive Director & CEO, CampusNB

About

Dr. Sheldon MacLeod serves as the Executive Director and CEO of CampusNB, the organization representing the province's universities and colleges in matters related to retention, learner mobility, quality assurance, transfer and articulation agreements, and credential transfer related to the Groningen Declaration Network (GDN) for digital student data.

He is a former Associate Vice-Provost and Director at the University of New Brunswick, Assistant Vice-President and Registrar at Crandall University, and Strategic Initiatives Director with CampusNB. With over twenty years of experience in higher education leadership and administration, Sheldon has gained significant expertise and passion for transformational learner experience, services, and systems, all within a strategic enrollment framework that is warm and accessible to learners and leaders. Sheldon is a peer recognized and award-winning leader in post-secondary education, known for his speaking and leadership abilities who has worked on projects with over two dozen colleges and universities in Canada and the United States.

Within institutions, Sheldon's experience has included significant organizational change initiatives, strategic enrollment planning, recruitment and admissions development, comprehensive services for multi-site and online learners for one of the region's largest comprehensive universities, redesign to the student service model with a navigator mindset to assist students with holistic service, post-admissions communication and readiness programming, health services delivery, academic coaching for students at high risk, increase in retention supports, expanded residence systems, student information system implementation, and more.

Within the region, Sheldon has served the post-secondary community as two term president for the Atlantic Association of Registrars and Admissions Officers, the Atlantic division of ARUCC, and for several years as the division lead for the Senior Student Affairs Officers of the Atlantic Association of College & University Student Services, the Atlantic division of CACUSS. Sheldon is a prolific speaker on student issues and success, offering insights through a relaxed and accessible manner. He holds a doctorate with a focus on student values formation, and a graduate degree focusing on leadership within higher education. He was awarded with an Honorary Membership in the Golden Key International Honors Society (2023) for his work with exceptional students, the Excellence in University Administration Award (2022) for his service to the students of the University of New Brunswick, the AARAO Leadership and Service Award (2019) for his significant leadership in the region's post-secondary environment, and an honorary doctorate (2017) for his work in values-based leadership within higher education.

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