Schedule at a Glance
All sessions and events are scheduled in Eastern Standard Time (EST).
ASCEND Leadership Development Program
By Invitation
1:00 p.m. – 5:00 p.m.
AACRAO International Two-Day Workshop
Preregistration required
9:00 a.m. – 5:00 p.m.
Registration Open
7:30 a.m. – 6:30 p.m.
Speaker Ready Room Open
12:00 p.m. – 5:30 p.m.
ASCEND Leadership Development Program
By Invitation
8:00 a.m. – 5:00 p.m.
AACRAO International Two-Day Workshop
Preregistration required
8:30 a.m. – 4:00 p.m.
Pre-Conference Workshop: The SEM Institute – Introduction to SEM
Preregistration required
8:30 a.m. – 11:30 a.m.
Pre-Conference Workshop: Introducing FEM: Forensic Enrollment Management to Unlock Institutional Revenue
Preregistration required
8:30 a.m. – 11:30 a.m.
Pre-Conference Workshop: International Enrollment Management (IEM) for SEM Practitioners
Preregistration required
8:30 a.m. – 11:30 a.m.
Lunch on Your Own
11:30 a.m. – 1:30 p.m.
Pre-Conference Workshop: The SEM Institute – Advanced
Preregistration required
1:00 p.m. – 3:00 p.m.
Pre-Conference Workshop: Building a Campus Ecology for Student Success: Designing an Integrated Student Success Department Through the Lens of Strategic Enrollment Management
Preregistration required
1:00 p.m. – 3:00 p.m.
Pre-Conference Workshop: The Registrar’s Role in Enrollment Management
Preregistration required
1:00 p.m. – 3:00 p.m.
SEM Conference Opening Plenary Presentation
Plenary Speaker: Freeman Hrabowski
5:00 p.m. – 6:30 p.m.
Welcome Reception in the Exhibit Hall
6:45 p.m. – 8:00 p.m.
Speaker Ready Room Open
7:30 a.m. – 5:00 p.m.
Registration Open
8:00 a.m. – 5:00 p.m.
Exhibit Hall Open | AACRAO & AACRAO Consulting Booth Open
8:00 a.m. – 5:00 p.m.
Continental Breakfast in the Exhibit Hall
8:00 a.m. – 8:45 a.m.
SEM-EP Meet and Greet
All prospective students, current students, and graduates of SEM-EP are invited. For questions about the SEM Endorsement Program, contact Director Christopher Tremblay at sem-ep@aacrao.org
8:00 a.m. – 8:45 a.m.
Best Practice Sessions
9:00 a.m. – 10:00 a.m.
AM Refreshment Break & “SEM Shorts!” in the Exhibit Hall
10:00 a.m. – 10:30 a.m.
Best Practice Sessions
10:30 a.m. – 11:30 a.m.
Luncheon Plenary Session
Lunch provided to all attendees
11:45 a.m. – 1:15 p.m.
Best Practice Sessions
1:30 p.m. – 2:15 p.m.
Best Practice Sessions
2:30 p.m. – 3:30 p.m.
PM Refreshment Break & “SEM Shorts!” in the Exhibit Hall
3:30 p.m. – 4:15 p.m.
Best Practice Sessions
4:15 p.m. – 5:15 p.m.
Speaker Ready Room Open
7:30 a.m. – 5:00 p.m.
Registration Open
8:00 a.m. – 5:00 p.m.
Exhibit Hall Open | AACRAO & AACRAO Consulting Booth Open
8:00 a.m. – 4:00 p.m.
Continental Breakfast in the Exhibit Hall
8:00 a.m. – 8:45 a.m.
Tuesday Morning Plenary Panel
9:00 a.m. – 10:30 a.m.
AM Refreshment Break & “SEM Shorts!” in the Exhibit Hall
10:30 a.m. – 11:00 a.m.
Best Practice Sessions
11:00 a.m. – 11:45 a.m.
Lunch on Your Own
11:45 a.m. – 1:15 p.m
Best Practice Sessions
1:30 p.m. – 2:30 p.m.
Best Practice Sessions
2:45 p.m. – 3:45 p.m.
PM Refreshment Break & “SEM Shorts!” in the Exhibit Hall
3:45 p.m. – 4:15 p.m.
Best Practice Sessions
4:15 p.m. – 5:15 p.m.
Speaker Ready Room Open
7:30 a.m. – 11:00 a.m.
Registration Open
8:00 a.m. – 11:00 a.m.
Lightning Round Sessions & Breakfast
7:30 a.m. – 8:45 a.m.
Best Practice Sessions
9:00 a.m. – 9:45 a.m.
Best Practice Sessions
10:00 a.m. – 10:45 a.m.
Best Practice Sessions
11:00 a.m. – 11:45 a.m.
Closing Plenary Session
12:00 p.m. – 1:00 p.m.
Sunday Opening Plenary – Dr. Freeman Hrabowski III
Leading with Resilience: Building Adaptive, Student-Centered Institutions in Times of Change
In an era defined by rapid change, enrollment volatility, and evolving student expectations, higher education leaders must cultivate institutions that are both resilient and responsive. Drawing on real-world leadership experiences and lessons from The Resilient University, this keynote will explore how leaders at every level—presidents to front-line practitioners—can foster cultures of adaptability, shared purpose, and inclusive excellence. Attendees will gain practical strategies for empowering teams, strengthening cross-campus collaboration, and aligning institutional practices with student success goals. With a focus on actionable insights, this session will equip SEM professionals to lead with clarity, courage, and intention—ensuring their institutions not only navigate disruption, but emerge stronger because of it.
Speaker
President Emeritus of UMBC
Freeman Hrabowski