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AACRAO and AIRC Announce Professional Exchange Program Trip to Vietnam
“Vietnam has emerged as one of the most dynamic and promising markets for international student recruitment … Many Vietnamese students…
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Discuss Marketing Admissions with Colleagues
Join our October 22 AACRAO Collective Gathering, a collaborative opportunity to learn and share marketing techniques that others are using…
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Decision Paralysis: Are We Mistaking Overwhelm for Disinterest?
“In admissions, it is easy to interpret student silence, indecision, an incomplete application, or failure to respond as a sign…
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How ‘The Social Brain’ Explains Turnover Among College Admissions Professionals
“As higher education navigates demographic change, competitive pressure, and workforce instability, the future of strategic enrollment management may depend as…
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Start From Yes – Joint Statement on Credit Evaluation & Learning Mobility
Nineteen higher education organizations have joined the LEARN Commission in calling for a fundamental shift in how prior learning and…
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A Wright Turn: How an Architecture Pilgrimage Led Me Back to College Admissions
“Thus far, I have visited nearly 30 Frank Lloyd Wright structures and have been very fortunate to stay overnight in…
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A Letter to the Admissions Road Warriors
“Every future alum once stood nervously at a recruitment table asking, ‘So … tell me about your school?’ Every enrollment…
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Session Preview #TheAssembly2026: CPL Systems, Dual Credit, Friendly Transfer
The Assembly starts in less than two weeks, and credit mobility is becoming one of the clearest tests of whether…
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Survey Reveals Four Positive Impacts of Professional Development on Registrar & Admissions
Using an exploratory case study methodology, the authors collected survey data from 30 past participants across five previous cohorts and…
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Session Preview #TheAssembly2026: Transfer Melt and Statewide Strategy
Explore two sessions on transfer melt and statewide strategy. You’ll find tips for participants on how to approach The Assembly…
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The New Three-Year Bachelor’s Degree in the U.S.: Part 4
Robert Watkins and William Paver, Ph.D. introduce factors that should be considered as U.S. graduate schools debate admissions policy for…
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Live from #AACRAO2026: How to Screen for Fraudulent Transcripts
Doretta Kidd of the University of Missouri-Kansas City shared how she and her team put their CRM to work with…
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The New Three-Year Bachelor’s Degree in the U.S.: Part 3
LesLee Clauson Eicher of Seattle University and AACRAO International Institute faculty shares an institutional perspective on how it created a…
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Review the New Skills-Based AACRAO Competency Set
“Skill-based competencies bring clarity, consistency, and intentionality to the AACRAO professions.” —Dr. Tina DeNeen, AACRAO Associate Executive Director and Curriculum…
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The Work That Makes International Education Possible
When international enrollment is under stress, the quality of credential evaluation matters more, not less. AACRAO brings its gold-standard training…
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The New Three-Year Bachelor’s Degree in the U.S.: Part 2
Emily Tse of the Global Health Workforce Development Institute and the AACRAO IESC reflects on the evolution of degree recognition…
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Getting Your ACTS Together: Understanding the New Admissions and Consumer Transparency Supplement
AACRAO outlines its concerns about the ACTS IPEDS supplement. This data collection opened on December 18, 2025, and closes on…
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Meet the IESC Fellows Focusing on AI and International Admissions
This year’s IESC Fellows, Doreen Sheridan of Michigan State University and Esther Zhao of Baylor University, bring distinct experiences and…
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New Report to Modernize the Systems and Language of Credit Recognition
AACRAO, Sova, and 15 LEARN “Commissioners” examine four dimensions of learning evaluation and offer recommendations for enrollment leaders, admissions officers,…
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‘It’s Time to Get To Work’ and Get Out of Students’ Way
Fresh from completing her dissertation on transfer, hosting “Transfer Tea,” and establishing herself as a national advocate, Loida Gonzalez Utley…
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Voices Echo Toward The Assembly to Fill a Critical Gap in Practice
In an episode of “Transfer Tea,” host Loida González Utley, the new conference director for The Assembly, speaks with enrollment…
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Building Clearer Career Pathways in Higher Education
Quintina Barnett Gallion of AACRAO offers an early look at higher education associations are developing a framework to support the…
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New Data on First-Generation College Applicants Revealed in the Latest SEMQ
Mark Butt of Emory University examines data from 28,468 applicants to analyze responses to an optional Common Application question asking…
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January 2026 – Research Updates and News, 2025 Enrollment Trends, GenAI in Education, and More
The January 2026 Eye on Research commentary welcomes new research, insights, and ideas. Highlights from this issue include a look…
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Leadership Lessons from ‘The Hottest Seat on Campus’
Tricia Pothour, enrollment dean and SEM-EP graduate, shares eight leadership lessons from the recent book by Angel B. Pérez of…
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Understand Behavior to Communicate Effectively
Drawing from Jonathan Haidt’s book “The Anxious Generation” and large-scale EAB research, presenters identified and discussed five key traits of…
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November/December 2025 – Research Updates and News, Faculty Views on Transfer, Rising College Costs, and More
The November/December 2025 Eye on Research commentary discusses the recent 60-second survey report on admissions staffing practices, an ongoing precollege…
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Notes from an Award-Winning Session on Recruiting and Retaining Online Students
Three veteran strategic enrollment management practitioners discuss an area of study long absent from the research journals: recruiting and retaining…
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October 2025 – Research Updates and News, Support Beyond the Classroom, First-Gen Barriers to Completion, and More
The October 2025 Eye on Research commentary dives into a new report from Ellucian, how it ties into research from…
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A better student onboarding process for a competitive marketplace
Montgomery County Community College (MC3) is a two-year college located in the southeast corner of Pennsylvania — and there are…
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September 2025 – Research Updates and News, AI Use in Academic Writing, College Cost Rises, Parent Learner Completion Gap, and More
The September 2025 Eye on Research commentary highlights growing new research and transformative opportunities in higher education. Highlights from this…
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The Sound of Success: How Music Resonates with Gen Z in the College Search Process
Heather Zimar of AACRAO Publications shares a College & University Journal summer highlight featuring a recent study by Kristy Tucciarione,…
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August 2025 – Research Updates and News, Rewiring Higher Ed, AI Innovations, Shifting Landscapes, and More
The August 2025 Eye on Research commentary highlights growing concerns and transformative opportunities in higher education. Dr. Tom Green calls…
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Live from #TechTransfer2025: An Innovative Approach to Transfer Pathways
Emily Clement of Delta College shares a transfer playbook based on data, incorporating regional initiatives to emphasize the value of…
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Live from #TechTransfer2025: ‘One-Team’ Mentality for Transfer Admissions
Amy Moffatt and Jennifer Mercer of Towson University shared how their office has intentionally cultivated a leadership culture over the…
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Live from #TechTransfer2025: A Powerful & Practical Tool for Students
See how TransferVirginia.org is streamlining the transfer process through innovative technology and statewide collaboration.
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What the Latest International Data Tells Us
This spring’s IIE survey captured responses from 559 higher education institutions that host 53% of international students in the U.S.…
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Learning Mobility: A New Kind of Blue Book For a New Kind of Learner
AACRAO released a new e-book on Learning Mobility for rewiring how we recognize learning. Dr. Wendy Kilgore of AACRAO and…
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May 2025 – Reflections on the Academic Year, Research Developments, Student Financial Wellness, Faculty Influence on Persistence, Enrollment and Tenure Concerns, Affordable Access, Higher Education Value, Microcredential Support, and Online Learner Needs
AACRAO’s May 2025 Eye on Research reflects on a year of innovation and resilience in higher education. Highlights include upcoming…
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Live from #AACRAO2025: The Admissions Start-Up Mindset for Recruiting
Nicholas Rejebian, Assistant Director of Strategic Initiatives at the University of Cincinnati, invited attendees to describe their first thoughts when…
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Discuss Ways to Engage with Parents and Improve Recruitment
Please join us for the April AACRAO Collective Gathering, facilitated by Patrick Frazier, Associate Director of Admissions Marketing & Events…
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January 2025 – Final LEARN Commission Survey and Green Paper, A Recovery in College Admission Rates, and Study Focuses on Workplace Etiquette Training
This month’s Eye on Research blog shares updates on the final LEARN commission survey and green paper, a Texas credit…
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Ask a Consultant
Our consultant offers practical steps to address staff turnover in admissions.
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Distinguishing Strategic Enrollment Management and Annual Recruitment Plans
Understanding these plans’ distinct roles and the leadership involved is essential for aligning enrollment efforts with an institution’s overarching mission…
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New Infrastructure to Transform College Recruiting and Admissions
The highlights of two sessions at SEM 2024 examine how some institutions are incorporating innovative credentials into their recruiting and…
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Welcoming Our 200th SEM-EP Learner
Meet our 200th SEM-EP admit, Kissinger Dzanie, a Senior Admissions Officer at Ashesi University and our first learner from Ghana.
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SCOTUS Staff Training Toolkit
Adapting to recent Supreme Court changes regarding college admissions. Resources, strategies, and more.
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Addressing Barriers to Hispanic Student Recruitment
SEMQ examines barriers to Hispanic student recruitment, retention, and completion, and a variety of other topics in the latest issue.
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Access and Diversity – Collaborative SCOTUS Convening
An overview of legal considerations in light of the 2023 SCOTUS ruling and how institution leaders can navigate the current…
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After Affirmative Action Ban, More Emphasis Is Placed on College Essay
High school seniors this year faced a changed admissions landscape when applying to college
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Can You Create a Diverse College Class Without Affirmative Action?
How can higher ed institutions increase racial diversity without race-conscious admissions? Casting a wider net in the recruiting process, “to…
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Legacy Admission Policies Are Being Scrutinized
Virginia is likely to ban legacy preferences for public colleges next month, making it the first state to do so…
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A California State University is Offering Guaranteed Admissions to Local Students
California State University – Fresno, is promising admission to local high schoolers as early as ninth grade, in an attempt…