Background
In early 2020, the AACRAO Board of Directors engaged in a new strategic planning process for the Association. The Board engaged AACRAO Consulting to use the SEM planning framework to guide the initial stages of the process.
Consultants helped the Board better understand the framework of Goals, Strategies, and Tactics that would ultimately make up the final plan. Over the summer of 2020, the association conducted an environmental scan that included like organizations, the Board, the membership, and AACRAO office staff. In September 2020, the Board crafted a first draft of goals based on these scans, during a day-long workshop along with draft revisions to the Vision and Mission. Additional feedback opportunities for members and staff resulted in the below goals, adopted in December 2020 by the AACRAO Board of Directors.
Goals
- Goal 1: Elevate shared understanding among institutions, partners, and the broader higher education community of the enrollment and academic services ecosystem to strengthen transparent, equitable, and learner-centered institutional practices.
- Strategy A: Position AACRAO as the primary source of professional knowledge in enrollment and academic services through evidence-based leadership and clear positioning.
- Strategy B: Strengthen global and cross-sector partnerships to expand the influence of AACRAO beyond traditional higher-education contexts.
- Strategy C: Promote policies, processes, and technologies that reduce friction, increase transparency, and enable timely recognition of learning across contexts into AACRAO standards, research, and training.
- Goal 2: Advance evidence-based practice through applied research that informs ethical, interoperable, and effective institutional decision-making.
- Strategy A: Establish AACRAO as the hub for applied, practitioner-centered research connecting theory, technology, and practice that translates into actionable guidance for institutional leaders and practitioners.
- Strategy B: Advance ethical and equitable use of technology and AI in enrollment and academic services.
- Strategy C: Cultivate multi-sector research partnerships that produce shared evidence and scalable models for learner success and improve institutional outcomes.
- Goal 3: Nurture an inclusive, accessible, digitally connected professional community that supports lifelong learning, leadership development, and advancement across the AACRAO professions.
- Strategy A: Build recognized credentials for broadening knowledge and skills as well as career pathways for the AACRAO core and emerging professions.
- Strategy B: Deepen collaboration with state, regional, national, and global partners to form an integrated professional network.
- Strategy C: Foster collaborative learning environments that promote peer exchange, skill-building, and succession within the profession.
- Goal 4: Lead coordinated advocacy that advances higher education policies and practices equitably and effectively.
- Strategy A: Position AACRAO as the trusted, data-informed voice on policy issues that shape how learning is documented, transferred, and recognized.
- Strategy B: Support advocacy frameworks and awareness of emerging higher education issues that align national, state, and regional efforts around the policy priorities of AACRAO.
Strategic Plan
The goals and strategies are intended to set direction and focus for the association over the coming plan period, 2026 – 2031. They articulate where AACRAO will lead and what the association will prioritize, not the specific activities or operational decisions through which that work will be carried out.
AACRAO Demographics
Learn about membership demographics that shape the AACRAO community.
Related Links
Explore additional resources that provide context, and next steps in relation to AACRAO’s mission, vision, and strategic goals.
