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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Wichita State University (WSU) began the SEM process in 2015 with a steering committee co-chaired by the university registrar and the chief data officer (CDO). Work leading up to and undertaken throughout that process and the implementation of the SEM plan it produced helped to form an extraordinary partnership between these two professionals. Registrar (RO) and institutional research (IR) offices at colleges and universities often work together, but the level and type of collaboration achieved at WSU between the RO and the office of planning and analysis (OPA, which incorporates IR) has yielded many benefits. This article provides a look into the development of that relationship and its impact on these professionals and the SEM team. This article will review the shared vision and values underpinning the partnership, as well as the impact on SEM efforts in data collection, data quality, predictive modeling, and assessment.

Author(s)

crabtree-g--mdGina Crabtree has worked in higher education for 30 years, 25 of those at Wichita State University. She earned her B.S. in political science and public administration from Northern Arizona
University and her M.B.A. from Wichita State. She came to WSU for a position in undergraduate admissions and has served in various roles including director of admissions, director of budgets and personnel for the division of student affairs,
associate registrar, and university registrar.

Crabtree co-chaired WSU’s strategic enrollment management plan development process and serves on the university’s SEM committee.

wright-d--mdDavid Wright received his doctorate from Purdue University before coming to Wichita State University (WSU) as a professor and serving as the university’s chief data officer. During his time at WSU he has served as associate
graduate dean, associate vice president, and interim CIO. In addition to his duties as chief data officer, he is also the senior data scientist and database architect overseeing data governance, analytics, reporting, and related institutional
research offices.

Wright co-chaired WSU’s strategic enrollment management plan development process and serves on the university’s SEM committee.

References

Bontrager, B., and T. Green. 2012. A Structure for SEM Planning. In Strategic Enrollment Management: Transforming Higher Education, edited by B. Bontrager, D. Ingersoll, and P. Ingersoll. Washington, D.C.: American Association of
Collegiate Registrars and Admissions Officers.

Gray, B., and J. Purdy. 2018. Collaborating for Our Future: Multi-stakeholder Partnerships for Solving Complex Problems. Oxford, UK: Oxford University Press.

Henderson, S. 2015. Core Concepts of Strategic Enrollment Management (SEM), AACRAO Consulting presentation at Wichita State University.

Remsburg, M., and T. Clawson. 2019. Bring in the class: Campus partnerships make it happen. Strategic Enrollment Management Quarterly. 7(3): 39–44.

Smith, C., J. Hyde, T. Falkner, and C. Kerlin. 2020. The role of organizational change management in successful strategic enrollment management implementation. Strategic Enrollment Management Quarterly. 8(2): 31–40.

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