Outcomes‐Based Funding: Origins and Implications for the SEM Practitioner

Alicia Moore is currently the dean of Student and Enrollment Services for Central Oregon Community College. She has more than 20 years of experience in student services, with primary experience in admissions and records-related areas, including marketing and advertising, publication design/writing, recruiting and one-stop program/service development. Most recently, she served as the director of Admissions/Registrar for COCC, where through her collaborative efforts the campus achieved a record 12% enrollment growth in just two years. During her tenure at COCC, Moore’s accomplishments include development of a comprehensive one-stop service center, including admissions, registration, student account/bursar and financial aid, placement testing, and academic advising; a redesign of college transition programs to include a mandatory pre-advising workshop for all students, and a new student summer orientation program; development of a comprehensive student life and support services program; and design and construction of COCC’s campus center and residence hall. Moore is active with AACRAO, SEM, and other professional associations and conferences, consulting, and presenting and writing on topics including strategic enrollment management, assessment, business process mapping, and community college marketing and recruiting. Alicia earned her master’s degree in student personnel administration from Colorado State University, and a bachelor’s degree in communications and Spanish from Willamette University. She anticipates completion of her Ph.D. in community college leadership from Oregon State University in spring 2016.

Darlene Russ-Eft, Ph.D., is professor and discipline liaison of Adult Education and Higher Education Leadership in the College of Education at Oregon State University, teaching in the doctoral community college leadership concentration and in the adult education master’s program. Her most recent books related to evaluation are Building Evaluation Capacity (2nd ed., Sage, 2015), Evaluator Competency Fieldbook (Information Age, 2014), Evaluation in Organizations: A Systematic Approach to Enhancing Learning, Performance, and Change (Basic Books, 2009), and Evaluator Competencies: Standards for the Practice of Evaluation in Organizations(Jossey-Bass, 2008). Her recent research has focused identifying potential performance indicator systems for foundations, and she continues to undertake evaluations of learning interventions in educational and in workplace settings. Dr. Russ-Eft is a past president for the Academy of Human Resource Development (AHRD); a past director of the International Board of Standards for Training, Performance, and Instruction; and a past board member of the American Evaluation Association. She is a past editor of the Human Resource Development Quarterly. She received the 1996 Editor of the Year Award from Times Mirror, the AHRD Outstanding Scholar Award, and the Outstanding Research Article Award from ASTD.