CASES from the FIELD

What, How, Why? Addressing the Many Common Pitfalls of Onboarding Platform Implementation

It is common for enrollment management professionals to encounter challenges in process and practice when implementing new technical systems (Rowan-Kenyon, Martinez Aleman, and Savitz-Romer 2018). Challenges involving the implementation of a digital onboarding platform within established practices have potential consequences for both staff and applicants. These challenges also have significant impacts on the health of the institutional enrollment process as a whole. Using a university case study to illustrate the real-life manifestation of these challenges, this article lays out some of the most frequently encountered struggles surrounding new technology implementations and highlights key opportunities for addressing these issues.

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