It is common for enrollment management professionals to encounter challenges
in process and practice when implementing new technical systems (Rowan-Kenyon,
Martinez Aleman, and Savitz-Romer 2018). Challenges involving the
implementation of a digital onboarding platform within established practices
have potential consequences for both staff and applicants. These challenges
also have significant impacts on the health of the institutional enrollment
process as a whole. Using a university case study to illustrate the real-life
manifestation of these challenges, this article lays out some of the most
frequently encountered struggles surrounding new technology implementations
and highlights key opportunities for addressing these issues.