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Article Type

Professional Proficiency

Competency

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Article Abstract

Related Issue:

It is common for enrollment management professionals to encounter challenges in process and practice when implementing new technical systems (Rowan-Kenyon, Martinez Aleman, and Savitz-Romer 2018). Challenges involving the implementation of a digital onboarding platform within established practices have potential consequences for both staff and applicants. These challenges also have significant impacts on the health of the institutional enrollment process as a whole. Using a university case study to illustrate the real-life manifestation of these challenges, this article lays out some of the most frequently encountered struggles surrounding new technology implementations and highlights key opportunities for addressing these issues.

Author(s)

Amanda Coltri, Ed.D., is Director of Digital Strategy and Engagement at Bryn
Mawr College. Her research interests include transition-to-college social
support, the evolution and future of digital student support services, the
impact of new technologies on higher education communications strategies, and
asset-based support models for first-generation students. Dr. Coltri earned
her A.B. from Bryn Mawr College, her M.S.L. from Northeastern University, and
her Ed.D. from Rowan University.

Ane Turner Johnson, Ph.D., is a professor of Educational Leadership,
Administration, and Research at Rowan University in Glassboro, New Jersey. Her
work focuses on governance and policymaking in higher education.

References

Coltri, A. 2024.
Social Support of First-Generation College Applicants During the
Transition to College Onboarding Phase: A Mixed Methods Sequential
Explanatory Case Study
(doctoral dissertation). Rowan University, Glassboro, NJ.

Literat, I., and M. Brough. 2019. From ethical to equitable social media
technologies: Amplifying underrepresented youth voices in digital technology
design. Journal of Media Ethics. 34(3): 132–145.

Mu, L., and K. Fosnacht. 2019. Effective advising: How academic advising
influences student learning outcomes in different institutional contexts.
The Review of Higher Education. 42(4): 1283–1307.

Rowan-Kenyon, H. T., A. M. Martinez Aleman, and M. Savitz-Romer. 2018.
Technology and Engagement: Making Technology Work for First-Generation
College Students.
New Brunswick, NJ: Rutgers University Press.

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