
The COVID-19 pandemic transformed the college search process by accelerating digital resource adoption. This case study, framed by a Social…

Although the enrollment decline in U.S. higher education may be attributed to many factors, higher education practitioners should make every…

Enrollment managers face a perfect storm of challenges—demographic shifts, declining student demand, skepticism about higher education’s value, policy changes, and…

Alicia Kornowa of Western Michigan University presented on her recent dissertation research and separated her findings into two principles: data-driven…