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Optimizing Away Summer Melt: How Search Engine Optimization May Reduce Summer Melt at Highly-Ranked U.S. Institutions of Higher Education
This study sought to understand the relationship between undergraduate yield and an institution’s Internet presence. Data were collected from 2018…
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The Death of Hunch-Based Decision Making in SEM
Data interpretation can be difficult. Data visualization techniques from the manufacturing industry make interpretation easier. Control charts display trends in…
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The Supposed Great Equalizer: Student Loans and their Impact on African-American Students
The student loan crisis has become a buzz topic that presidential candidates frequently discuss in debates and town halls. Today,…
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Toward an Institutional Databases Audit to Improve College Student Persistence
The “institutional databases audit” addresses common challenges of retention research by viewing existing databases and key surveys as resources for…
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Using Artificial Neural Networks to Predict Matriculation of University Prospects
In recent years we have developed a data analytics pipeline using artificial neural networks to predict prospective student matriculation for…
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Publications Release: Higher Education’s Road to Relevance
AACRAO Consultant Dr. Laura Wankel and Susan A. Ambrose’s book, Higher Education’s Road to Relevance was released in summer 2020.