SEM Conference

Get Ahead.

Enrollment challenges are rarely simple. Shifting demographics, changing learner expectations, financial pressures, retention concerns, and disconnected campus systems all shape whether institutions can fulfill their missions and support student success.

The AACRAO Conference for Strategic Enrollment Management helps higher education professionals make sense of those challenges and respond with clarity. Grounded in AACRAO’s decades of SEM leadership, this conference brings together enrollment managers, admissions leaders, marketing and recruitment professionals, registrars, student success partners, institutional researchers, and senior campus leaders to explore how strategic enrollment management can move from concept to coordinated action.

SEM is more than recruitment. It is a long-term, institution-wide approach that connects who enrolls, how learners persist, how they graduate, and how the institution sustains its mission. At the SEM Conference, attendees engage with practical strategies, real-world examples, and peer-validated approaches that can be adapted to their own institutional context.

Whether you are building a SEM plan, refining an existing strategy, seeking stronger cross-campus alignment, or looking for ways to demonstrate the value of enrollment work, the SEM Conference offers the insight, tools, and community to help you plan with confidence and improve with purpose.