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Topics

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Article Type

Professional Proficiency

Author(s)

Rachel Rená Maddux has been involved in higher education for over 20 years. Prior to that she worked as an auditor in the government sector. Her focus has been on student support and the undergraduate experience. Her research interests include access, retention, and state higher education structures. Rachel currently serves as director of enrollment research and initiatives for the Strategic Enrollment Management Division at Virginia Commonwealth University.

References

Braxton, J.M., and M. Mundy. 2002. Powerful institutional levers to reduce college student departure. Journal of College Student Retention: Research, Theory & Practice. 3(1): 91–118.

MET Project. 2012. Asking Students About Teaching: Student Perception Surveys and Their Implementation. Seattle, WA: Bill & Melinda Gates Foundation.

Parasuraman, A. 1991. Marketing Research, 2nd Edition. Reading, MA: Addison-Wesley Publishing Company, Inc.

Schreiner, L. 2009. Linking Student Satisfaction and Retention. Coralville, IA: Noel-Levitz.

Tannous, J., and A. Thomas. 2013. Enhancing Non-Resident Student Success: Retaining International and Out-of-State Undergraduates. Washington, D.C.: Education Advisory Board.

Tinto, V. 2007. Research and practice of student retention: What next. Journal of College Student Retention. 8(1): 1–19.

Wilkinson, R.B., J. Taylor, A. Peterson, and M. Machado. 2007. A Practical Guide to Strategic Enrollment Management Planning in Higher Education. Virginia Beach, VA: Educational Policy Institute.

Yale, A. 2010. Expanding the conversation about SEM: Advancing SEM efforts to improve student learning and persistence—Part II. College and University. 85(4): 28–38.

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