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Leading through a pandemic shifted how enrollment management offices leverage their global networks. At New York University (NYU), leaders identified: what it is like to manage a crisis that affects campuses in different time zones; how data is used to develop strategic enrollment management (SEM) plans; and how virtual tools, communications, and SEM staffing can create a unified student experience. This case study contributes to the research about global universities and their responses to the COVID-19 pandemic.

knoll-m-j--smM. J. Knoll-Finn is the Senior Vice President for Enrollment Management who leads all undergraduate enrollment functions for New York University’s schools and colleges in New York as well as degree-granting campuses in Abu Dhabi and Shanghai, in
addition to offering strategic consulting to the graduate schools.

Knoll-Finn drives evidence-based enrollment strategies that focus on attracting and shaping classes of diverse and academically promising students who will thrive at NYU and beyond.

She is a thought leader in the industry, with more than 30 years of experience. Prior to joining NYU, Knoll-Finn served as vice president of enrollment for Emerson College and dean of admissions at Northeastern University School of Law. She is an
active member of The College Board, currently serving on its board of trustees as well as several key committees.

Knoll-Finn earned her B.A. from the University of New Hampshire and her M.B.A. from Northeastern University.

Beck, L., and A. Wright. 2017. iGen: What you should know about post-millennial students. College and University. 94(1): 21–22.

IIE. See Institute of International Education.

Institute of International Education. 2020. Leading institutions by study abroad total. In Open Doors Report on International Educational Exchange. New York: Author.

Stolzenberg, E. B., M. K. Eagan, E. Romo, E. J. Tamargo, M.C. Aragon, M. Luedke, and N. Kang. 2019. The American Freshman: National Norms Fall 2018. Los Angeles: Higher Education Research Institute, UCLA.

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